Pure London is an entirely different show to the larger (as far as lingerie goes!) behemoth that is Moda, but the smaller, intimate feel gives it an a more intimate and independents-focussed vibe. As far as full bust brands go there weren’t many, so we spent some good quality time with some old favourites as well as being introduced to some new ones!
Since Becky very sadly had to go see her favourite band of all time and missed out on the last Moda show, she’d not seem these collections ‘in the flesh’, so she was particularly keen to go along to Eveden’s press event for their Spring/Summer 2013 collections for their brands Freya, Fantasie, Elomi and Huit.
It’s the post you’ve all be waiting for, and one of my favourites to do (such a shame it only comes around twice a year, sob sob). As always I’ve been on the look out for exciting new releases from brands we know and love as well as new, fresh faces, as well as key shades, themes and shapes that we’ll all get to enjoy come the beginning of next year. So what does Spring/Summer 2013 have to offer us? Let’s have a look-see:
I think I must have been living under a rock for the past year in a half as I’ve not come yet reviewed a Mimi Holiday bra on my blog, despite being pleasantly reminded at the Moda Exhibition last weekend that their size range is the very respectable 28-40 AA-GG. Similarly to Miss Mandalay, Mimi Holiday’s higher price point has been one of the main reasons I’ve admired from afar; they’re a little higher than the average student’s lingerie budget, averaging at £50 a bra on Simply Yours. Now I’ve found myself in one of those ever-elusive things called a job, I’ve started to expand my lingerie horizons to the slightly more expensive brands. And boy are they worth the extra pennies.
Miss Mandalay are a brand that have always been on my radar, but as I’ve been a student until quite recently, I’ve found their higher price tag a bit out of my range, sticking to cheaper options like Freya, Curvy Kate and Ewa Michalak, but mainly scouring the likes of Brastop for the majority of my lingerie and waiting for the sales to snap up the sets I’ve been lusting after. Now that I’m fighting my way out of the beans-on-toast lifestyle of University, I’ve been turning my attention back onto the higher-end brands, and Miss Mandalay is there right at the top. At Moda, my curiosity was reignited for this brand which boast a phenomenal fit, simple yet delicate and gorgeous designs and some of the softest, most luxurious fabrics on the market. Their designs may be a lot more classic than some of my other favourite brands, but they do classic like none other.
Panache’s Press Event was an absolute pleasure to attend. All of their brands were extremely strong for the approaching season and all were outstandingly beautiful, original and luxe. Panache’s strength lies in their directional approach, strong visuals and ‘niche’ collections: Masquerade for luxury, Cleo for fun, Superbra for beautiful everyday and all for fit.
When Cheryl and I went to MODA together back in August, we were lucky enough to see most of the S/S12 collection, but nothing quite compares to a press event. There’s a sense of urgency at Moda – as bloggers we can feel in the way of ‘serious’ buyers and not really take our time going through the collections. By this I actually mean cuddling them all in sheer glee and taking a million photos to lust over at a later date. Don’t get me wrong, Moda is wonderful and all the brands are so welcoming, but as Freya fan girls sometimes we just need an unnecessary amount of time with the beautiful lingerie, and the recent Eveden press event was the perfect opportunity for this. Sadly Cheryl could’t come for the day, much to her annoyance (read: strop) and whilst I was going along any ways, I realised it was time I stepped up my game and masqueraded as a different blonde for the day. Instructed to take as many photos as I possibly could, off I went to London, invite in hand. We were advised before that the day would take on a 1920′s, art deco theme and I certainly wasn’t disappointed.