Last week I planned a press-day filled day in London with some gorgeous bloggers, and I was beyond – BEYOND – excited to hear that (just by accident) DITA VON TEESE herself was making an appearance to mark the launch of her new lingerie range ‘Von Follies’ in Debenhams in Oxford Street that very day.
Since Becky very sadly had to go see her favourite band of all time and missed out on the last Moda show, she’d not seem these collections ‘in the flesh’, so she was particularly keen to go along to Eveden’s press event for their Spring/Summer 2013 collections for their brands Freya, Fantasie, Elomi and Huit.
I’m a sucker for a press event to re-acquaint myself with some brands that I’ve no doubt perved over at Moda a few months before. So when Affinitas invited me to their recent event I RSVP’d with a jubilant smile on my face as I recall them featuring a LOT in my Moda Trend Report post back in February. Held in the gorgeous Covent Garden Hotel in – you guessed it – Covent Garden, the decadent room with posh sandwiches, fresh juice and fruit platters was matched by just-as-decadent lingerie.
Simply Yours are a fantastic place to go to buy lingerie due their large size range (especially for larger bands and cup sizes) and great choice of brands and styles. They have a handy ‘buy now pay later’ payment option which I must admit I often exploit, and it’s particularly handy if you’re not 100% which size you’ll need. Their returns service is exemplary and customer service very good, which is always a great foundation for any retailer.
Panache’s Press Event was an absolute pleasure to attend. All of their brands were extremely strong for the approaching season and all were outstandingly beautiful, original and luxe. Panache’s strength lies in their directional approach, strong visuals and ‘niche’ collections: Masquerade for luxury, Cleo for fun, Superbra for beautiful everyday and all for fit.
When Cheryl and I went to MODA together back in August, we were lucky enough to see most of the S/S12 collection, but nothing quite compares to a press event. There’s a sense of urgency at Moda – as bloggers we can feel in the way of ‘serious’ buyers and not really take our time going through the collections. By this I actually mean cuddling them all in sheer glee and taking a million photos to lust over at a later date. Don’t get me wrong, Moda is wonderful and all the brands are so welcoming, but as Freya fan girls sometimes we just need an unnecessary amount of time with the beautiful lingerie, and the recent Eveden press event was the perfect opportunity for this. Sadly Cheryl could’t come for the day, much to her annoyance (read: strop) and whilst I was going along any ways, I realised it was time I stepped up my game and masqueraded as a different blonde for the day. Instructed to take as many photos as I possibly could, off I went to London, invite in hand. We were advised before that the day would take on a 1920’s, art deco theme and I certainly wasn’t disappointed.