Behind the Scenes at The IIYC Parfait by Affinitas Shoot

Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas.

All Undone Launch Party

It’s pretty safe to say, that it’s not that often that Becky and I get REALLY excited about the launch of a new lingerie brand. It goes without saying (you only need to pop over to Becky’s Twitter page for about five seconds to prove it), we’re really rather excited about All Undone. Think all-Christmasses-at-once  Read More

Parfait by Affinitas Expand Cup Sizing for Autumn 2013

Forget Christmas, this is the event of Autumn/Winter 2013: Parfait by Affinitas have announced the news that we’ve all been waiting for.

Freya announce brand new blog and Blog Star lineup!

You may remember that a few weeks ago I posted about Freya’s latest rendition of their ‘Blog Star’ competition. You’ve clicked, you’ve voted, and now Freya’s latest blog panel have been announced!

Invest In Your Chest featured in Dashing Magazine

Does anyone remember this post about how to put your bra on correctly? Well the lovely ladies at Dashing magazine have used it in their latest edition.

The Big Bra Bar release their trial 26 bands

Experimental lingerie entrepreneur Nikki Hesford has released her 26 bands on The Big Bra Bar – as promised – in some trial sizes: 26FF, 26G and 26H.

Fitting Talk: Freya & Debenhams

Guess what I got up to today? Here’s a (not so subtle) hint: For more check out my post on Freya’s Fitting Talk!

Breast Cancer Awareness Month: Leia Lingerie celebrate in style!

Our competition sponsors Leia Lingerie will be celebrating Breast Cancer Awareness month by not only sponsoring the Invest In Your Chest birthday/Breast Cancer Awareness Month giveaway competition but also hosting fund and awareness raising events in their stores.

Vote for your favourite Aussie in Curvy Kate’s Star in a Bra top 5

Curvy Kate’s incredibly popular Star in a Bra has gone down under and the top five has been released this morning! Five beautiful curvy girls all with their own different beautiful bust sizes, hair colours, sizes and shapes but all gorgeously Curvy Kates. The girls have been pampered and preened in true SIAB style with  Read More

Panache ask their customers about the demand for 26 bands

Invest In Your Chest favourites Panache have been championing the combination of a perfect fit with uncompromising style for years, even emblazoning the slogan ‘Panache love the fit’ over their advertising campaigns and often being one of the most accommodating brands when it comes to sizing diversity. Panache recently took their market research one step  Read More