Parfait by Affinitas Exclusive Preview of Autumn/Winter 2015

Just when you thought our onslaught of Parfait love was over, we’ve got a first-glimpse look at their up-and-coming Autumn Winter range for 2015! Our creative adaption of the look and feel of the Parfait by Affinitas campaign imagery continued and evolved into AW15. The hair was amped up and the makeup was a little darker, but the same grown-up and seductive feel was carried through into the next season. We wanted to make sure that the brand stood out from the noise and made a statement with this sultry attitude which is seriously lacking in the full bust lingerie world.

IIYC x Parfait by Affinitas Spring: Our Creative Collaboration

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It might still be too cold to be thinking about florals and bra straps on show, but the world of lingerie waits for no one; my 300 denier tights are still going strong, but Spring/Summer collections are just around the corner. Who cares about Christmas, it’s the most wonderful time of the year.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot

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Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas. That is, unless you have a lingerie photoshoot to go to. If I had this agenda every winter morning I’d be springing out of bed and into the wintery wilderness like a jack-in-a-box. Who needs fluffy pyjamas and cosy surroundings when you could be in a elegantly dishevelled photography studio in North London surrounded by bras, models and endless cups of tea?

Moda: Lingerie Trend Report Autumn/Winter 2014

Moda time is one of my favourite times of year. There’s nothing I love more than popping around the stalls and seeing what my favourite brands have to offer in the coming seasons – or even better – finding a new favourite brand to drool over! This year was no different, with a fair few ‘must haves’ from the likes of Gossard, Tutti Rouge, Freya, Panache and more. Warning: this season is not for the shy – I’ve put together a summary of some of the trends I spotted weaving their way through each of the collections, with neon bright shades, oriental, strong colours and bold florals making a strong statement.

Tutti Rouge AW13 Preview at Moda Exhibition

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 ‘Betty’ in red Back in February (and yes, I realise it’s now May… I’ve been a bad, bad blogger!!) Becky and I attended the Moda Exhibition in Birmingham for the fifth time. It’s always one of the highlights of the UK lingerie calendar for me, as it’s a chance to catch up with some friendly faces and see what all my old favourite brands will have on offer in their next season’s collection – plus it’s a great chance to find new brands, too!

Cleo by Panache ‘Marcie’: Bra Review

I admit, I’ve had a bit of a bra blowout lately. Having recently donated a pile of old bras to friends and BCR Global Textiles, I thought it was about time to replenish my collection! Right at the very top of my list of favourites has got to be the delicious Cleo Marcie.

Moda Favourites: Ann Summers’ loss is Panache Lingerie’s gain…

When I was waddling around the Moda show yesterday with many a press pack in tow, I was delighted to see the stunning Lucy Moore – winner of Anne Summers Uncovered campaign – modelling not for Ann Summers, but the new Scultresse range from Panache.

Moda Favourites: Charnos and Lepel, plus a review of the Charnos ‘Isabelle’ Moulded Plunge Bra

Both of these LF Intimates brands really caught our eyes at the Show, and the lovely Francesca Walsh (their PR & Marketing girl – anyone seen her Moda posts on Lingerie Buyer?) was as lovely in the flesh as from behind the computer screen. The only bad thing about them is that their ranges usually only go up to a G so we know some of our readers can’t wear them, but for those of you lucky enough to fit into their size range they’re an absolutely top-notch lingerie set that we recommend very highly indeed. If any of you happen to have read Becky’s Lepel Fiore review on Brastop, then you’ll know how it’s one of her favourite bras of all time – so she was really keen to see more of their collections. They’re such a reliable fit as well as being high quality and simply stunning – so for 30-38 A-G cups, they’re another great choice. Charnos The Lingerie Buyer dollies hanging out on the Charnos stand

Moda Favourites: Panache Masquerade, Cleo and Superbra

Panache’s stand is one of the ones I look forward too seeing the most every season, partially due to their vast array of brands which suit all different occasions, but their Marketing Manager Heather is always so much fun!

Moda Favourites: Mimi Holiday by Damaris

I think I must have been living under a rock for the past year in a half as I’ve not come yet reviewed a Mimi Holiday bra on my blog, despite being pleasantly reminded at the Moda Exhibition last weekend that their size range is the very respectable 28-40 AA-GG. Similarly to Miss Mandalay, Mimi Holiday’s higher price point has been one of the main reasons I’ve admired from afar; they’re a little higher than the average student’s lingerie budget, averaging at £50 a bra on Simply Yours. Now I’ve found myself in one of those ever-elusive things called a job, I’ve started to expand my lingerie horizons to the slightly more expensive brands. And boy are they worth the extra pennies.