IIYC x Parfait by Affinitas Spring: Our Creative Collaboration

It might still be too cold to be thinking about florals and bra straps on show, but the world of lingerie waits for no one; my 300 denier tights are still going strong, but Spring/Summer collections are just around the corner. Who cares about Christmas, it’s the most wonderful time of the year.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot

Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas.

Bra-vo Debenams! Debenhams stock a decent range of 28+ bands on their website

Top high-street department store Debenhams have had a sudden influx of 28 bands on their website. The chain have also started stocking Invest In Your Chest favourites Curvy Kate. This is fantastic news as the brand will hopefully become more of a household name and will eventually be available in more ‘bricks and mortar’ locations.

Simply Yours announce the ‘Naturally Close’ strapless bra – up to a K cup!

Invest In Your Chest favourites Simply Yours have announced their new addition to their Naturally Close range, a strapless bra up to a K cup.

UK Lingerie Awards: finalists released this week

This week the finalists were announced for the the Lingerie Insight UK Lingerie Awards. Some firm favourites were are in there and some deserving companies unfortunately absent, however all worthy of the finals.

Star in a Bra winner announced: Lizzie Haines!

The results are finally here! After a long slog of voting, campaigning and multiple rounds the beautiful Lizzie Haines has been crowned Curvy Kate’s Star In a Bra 2011! Such a worthy winner! Second and third place went to the gorgeous Emma Donaghy and Georgina Horne – girls who have made waves since day one  Read More

M&S’s moment of madness as they launch ‘Mad Men’ style bra

Marks & Spencer have never been particularly well known on Invest in your Chest for their fitting… they got one of the lowest scores in my High Street Fitting Challenge, however this is perhaps an all-new low for the high street giant. If the model of the campaign has extra room (perhaps a handy storage  Read More

Ultimo launch ‘real women’ campaign

Ultimo CEO Michelle Mone (OBE) has been giving sneak peeks for this campaign for weeks now and I have been champing at the bit to get a glimpse of their ‘real women’. Although I don’t tend to agree with the whole ‘real women’ debate in general (see my ‘real women’ dictionary definition here) you can  Read More

Freya search for ‘blog star’

Eveden’s Freya lingerie recently launched their Facebook competition searching for a ‘blog star’ to join their new team of expert bloggers. The competition will consist of a two-part competition via a custom-built tab on their Facebook page. For the first stage, Freya fans are invited to say when they first fell in love with Freya,  Read More

Bravissimo’s clothing range ‘Pepperberry’ launches 21st March 2011

Back in January I posted about the announcement of Bravissimo’s new clothing line. With the launch date fast approaching (21st March) there have been multiple sneak-peeks online for the new designs to be released into Bravissimo stores and online in less than a week!