IIYC x Parfait by Affinitas Spring: Our Creative Collaboration

Look book

It might still be too cold to be thinking about florals and bra straps on show, but the world of lingerie waits for no one; my 300 denier tights are still going strong, but Spring/Summer collections are just around the corner. Who cares about Christmas, it’s the most wonderful time of the year.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot


Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas.

Bra-vo Debenams! Debenhams stock a decent range of 28+ bands on their website

Top high-street department store Debenhams have had a sudden influx of 28 bands on their website. The chain have also started stocking Invest In Your Chest favourites Curvy Kate. This is fantastic news as the brand will hopefully become more of a household name and will eventually be available in more ‘bricks and mortar’ locations.

Star in a Bra winner announced: Lizzie Haines!

The results are finally here! After a long slog of voting, campaigning and multiple rounds the beautiful Lizzie Haines has been crowned Curvy Kate’s Star In a Bra 2011! Such a worthy winner! Second and third place went to the gorgeous Emma Donaghy and Georgina Horne – girls who have made waves since day one and no doubt we will see great things from them too! Keep your eyes peeled for interviews with all the top three girls over the next few days as I try find out how it feels to be a bra star!

M&S’s moment of madness as they launch ‘Mad Men’ style bra

Marks & Spencer have never been particularly well known on Invest in your Chest for their fitting… they got one of the lowest scores in my High Street Fitting Challenge, however this is perhaps an all-new low for the high street giant. If the model of the campaign has extra room (perhaps a handy storage solution?) does this not highlight a bad fit?

Ultimo launch ‘real women’ campaign

Ultimo CEO Michelle Mone (OBE) has been giving sneak peeks for this campaign for weeks now and I have been champing at the bit to get a glimpse of their ‘real women’. Although I don’t tend to agree with the whole ‘real women’ debate in general (see my ‘real women’ dictionary definition here) you can still get the drift of what is being intended here – models with more varied body shapes – I love to see what lingerie looks like on someone a bit more comparable to myself when buying, particularly online.

Freya search for ‘blog star’

Eveden’s Freya lingerie recently launched their Facebook competition searching for a ‘blog star’ to join their new team of expert bloggers. The competition will consist of a two-part competition via a custom-built tab on their Facebook page. For the first stage, Freya fans are invited to say when they first fell in love with Freya, either by submitting a 30 second video or by responding in up to 40 words.

Announcement: Now I guest blog for The Lingerie Journal!

Please see my first article here: http://thelingeriejournal.com/introducing-cheryl-warner/ It is just an introduction, but I hope to represent you all to businesses/trade to get our voices heard and our demands met! Any questions/queries/requests please contact me at cheryl@investinyourchest.co.uk