Boux Avenue and I have never really got along. It’s true, I’ve written previously about their questionable in-store fitting service and previous reviews have had low scores. In fact, whilst I’ve made a few recommendations to friends about trying their bras for size, I’ve near enough avoided entering a Boux Avenue store since my last blog post in 2012. It wasn’t until a recent trip to Bristol when I spotted a super-cute fluoro orange bikini caught my eye the week before my holiday that I popped in.
The Panache Jasmine has been in my collection for quite some time now (hence why I’m showing off my beautiful oriental print version circa Autumn/Winter 2012!), but they re-release and re-release this style season after season, always in pretty prints and standout shades and it never fails to catch my attention.
US lingerie retailer Bare Necessities hosted their first UStream bra webinar which aimed to teach women how to fit themselves from home, and educate them about the signs of a good fitting bra. Whilst it felt a little like an Eveden commercial (I can’t think of a single brand mentioned other than Freya, Fantasie, Elomi and Huit – all brands which fall under the Eveden Group), I felt it was a pretty sound explanation of not only how to reach your ‘correct’ bra size but also the whys and wherefores of what makes something a good fit.
I’m no fitting expert and have never claimed to be, but I’ve tried on a LOT of bras on both myself and other women and have developed quite an eye for what makes a ‘good’ bra for me and a lot of other women, and what doesn’t. I have recently had a huge clear out of my lingerie wardrobe, first getting rid of the ones which are clearly not my size or that I’d fallen out of love with, but secondly I made myself try on everything that was left (admittedly still quite a fair pile – oops!) and only kept those that truly FELT amazing.
Since Becky very sadly had to go see her favourite band of all time and missed out on the last Moda show, she’d not seem these collections ‘in the flesh’, so she was particularly keen to go along to Eveden’s press event for their Spring/Summer 2013 collections for their brands Freya, Fantasie, Elomi and Huit.
A Sophisticated Pair are one of those lingerie businesses who have the perfect blend of social media genius, bra fitting know-how, knowledge and passion – all coming together to make one great business which was bound to be a success story from the outset. Not only are they world renowned for their excellent store, fitting calculator and online store, their blog has regular great content and their Youtube video bra reviews are some of the best on the internet.
I think it’s safe to say that Holly from Full Figured Chest has ‘a way with words’. Her copywriting skills are renowned within the lingerie industry, and she writes The Written Word for multiple companies both online and in print. Think excellent campaigns, blog posts, newsletters… the list goes on. Alongside and complementing her business, she writes The Full Figured Chest, a lingerie blog with a very professional (yet personable, of course!) tone of voice, which regularly showcases indie brands, hosts behind-the-scenes company interviews and lingerie features for the larger bust.
If you follow me on Twitter you’ll have seen me climbing the walls in preparation of Victoria’s Secret’s flagship store opening in London this week. I’ve been hugely curious about the US lingerie giant for countless years now and having never visited the US myself before I was desperate to see what all the fuss was about.
If you aren’t in the mood to hear me go on and on about yet another Freya bra that I’ve fallen head over heels for, you might as well click off now. The Freya Ada was something that I’ve had my eye on since Moda and Becky raved about it at the Eveden press event, but it’s change of season time and that means that Ada is mine!