Parfait by Affinitas Exclusive Preview of Autumn/Winter 2015

Just when you thought our onslaught of Parfait love was over, we’ve got a first-glimpse look at their up-and-coming Autumn Winter range for 2015! Our creative adaption of the look and feel of the Parfait by Affinitas campaign imagery continued and evolved into AW15. The hair was amped up and the makeup was a little darker, but the same grown-up and seductive feel was carried through into the next season. We wanted to make sure that the brand stood out from the noise and made a statement with this sultry attitude which is seriously lacking in the full bust lingerie world.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot

iiyc-parfait-affinitas-photoshoot-model-pose

Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas. That is, unless you have a lingerie photoshoot to go to. If I had this agenda every winter morning I’d be springing out of bed and into the wintery wilderness like a jack-in-a-box. Who needs fluffy pyjamas and cosy surroundings when you could be in a elegantly dishevelled photography studio in North London surrounded by bras, models and endless cups of tea?

Lingerie in the FROW: The Cosmo Lingerie Show

Last month I was lucky enough to be invited to one of the hottest UK lingerie events: The Cosmopolitan Lingerie Show. This was the first year I’d ever been to the event, and after keenly following blog posts and social media after the event for quite a few years now, it was amazing to be there and wrapped up in this super-glam celebration of lingerie.

Triumph Magic Wire: Bra Review

triumph magic wire review

You may remember my blog post from a few weeks ago when I was invited along to Triumph’s press launch of their new innovative non-wired bra: Magic Wire. Well it’s been a little while now and I’ve been wearing this baby in order to test it out for you guys, and I feel like I’m finally ready to give my two cents.

Pour Moi Promise Non Padded: Bra Review

I’ve been of the opinion, until now, that Pour Moi were the best thing since sliced bread, and without doubt my favourite inexpensive full cup lingerie brand. I wouldn’t say that this isn’t completely the case, but my love has been dinted by the Promise – it simply didn’t, ahem, live up to the ‘promise’ of other Pour Moi bras I’ve tried.

#LFW Catwalk Edit

chelsea old town hall

On Tuesday I was invited along to the Old Town Hall in Chelsea for Calico PR’s Catwalk Edit, where they showcased the brands they represent’s latest collections and gave both brands, press and PRs a chance to network and introduce themselves. I had a thoroughly enjoyable day, enjoyed seeing some old faces and some new, but best of all made some pretty exciting brand discoveries for both regular and fuller cup.

Cleo Lily Balconette: Bra Review

Cleo are, for me, a pretty failsafe brand and I tend to find that most of their items fit me pretty well (with quite a few achieving pretty impressive scores in their reviews!). It wasn’t until Cleo’s Meg got a pretty lacklustre 7/10 that I started to doubt in Cleo’s flawlessness. I was especially disappointed as the Meg style became the base for many beautiful colourways – often some of my favourite styles from each Cleo collection.

Triumph #MagicWire Press Launch

Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable. So, what’s it all about?

Moda: Lingerie Trend Report Autumn/Winter 2014

Moda time is one of my favourite times of year. There’s nothing I love more than popping around the stalls and seeing what my favourite brands have to offer in the coming seasons – or even better – finding a new favourite brand to drool over! This year was no different, with a fair few ‘must haves’ from the likes of Gossard, Tutti Rouge, Freya, Panache and more. Warning: this season is not for the shy – I’ve put together a summary of some of the trends I spotted weaving their way through each of the collections, with neon bright shades, oriental, strong colours and bold florals making a strong statement.

Transitional Season Fashion

Bird print jumper, Monki (similar here) I don’t want to admit it – you don’t want to admit it. But yes, it’s coming: British Winter. It’s inevitable, and yet, whenever the time comes around, I’m always saddened. I can handle the ominous looming of golden leaves and the ‘will it or won’t it’ sun forecasts, but the time I can’t stand is when you wake up in the morning before the sun has risen and by the time you leave work in the evening it’s, well, dark. It’s called Greenwich ‘Mean’ Time for a reason.