Triumph #MagicWire Press Launch

Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable. So, what’s it all about?

Boux Avenue Alarna: Bra Review

boux-avenue-alarna-balconette-bra-black

Boux Avenue and I have never really got along. It’s true, I’ve written previously about their questionable in-store fitting service and previous reviews have had low scores. In fact, whilst I’ve made a few recommendations to friends about trying their bras for size, I’ve near enough avoided entering a Boux Avenue store since my last blog post in 2012. It wasn’t until a recent trip to Bristol when I spotted a super-cute fluoro orange bikini caught my eye the week before my holiday that I popped in.

IIYC & Triumph Bra Club Now Fully Booked! #triumphbraclub

Triumph Amourette, Maison Triumph

I just wanted to write a quick post to update you guys on the IIYC & Triumph Bra Club meet and greet event I’ve been planning with Triumph International on Monday the 9th of June, and I’m stunned to announce that this event in now fully booked. I truly wasn’t expecting for there to be such an amazing response to this, and it’s incredible to have your love and support. I’m so thrilled and excited to meet you all in 12 days’ time.

Panache Jasmine: Bra Review

The Panache Jasmine has been in my collection for quite some time now (hence why I’m showing off my beautiful oriental print version circa Autumn/Winter 2012!), but they re-release and re-release this style season after season, always in pretty prints and standout shades and it never fails to catch my attention.

Maison Triumph, Covent Garden

It’s been a long while since I was last fitted, so when Triumph Lingerie invited me down to their pop up shop in covent garden for a fitting, I simply had to oblige. Never one to turn down a trip to London (which I turned into a bit of a weekender and stayed with the lovely George of Fuller Figure Fuller Bust), but I’ve always particularly loved the Leicester Square/Covent Garden/Soho part of town, especially when the sun is shining. There’s just such a buzz about the place, and an infectious atmosphere of creativity, culture and charm.

All Undone Launch Party

All Undone DiDi and Lola Sets

It’s pretty safe to say, that it’s not that often that Becky and I get REALLY excited about the launch of a new lingerie brand. It goes without saying (you only need to pop over to Becky’s Twitter page for about five seconds to prove it), we’re really rather excited about All Undone. Think all-Christmasses-at-once excited.

Tutti Rouge Betty: Bra Review

After pretty much falling in love with Tutti Rouge’s ‘Liliana’ (so darn pretty!), when I got my hands on the Tutti Rouge Betty (the set that I was perhaps looking forward to most out of Tutti Rouge’s SS13 offerings) I can’t help but feel that, despite her gorgeous exterior, unfortunately she’s prettier than she is perfect. That said, I love her all the same. Why, I hear you ask?

Freya Hello Dolly: Bra Review

Freya Hello Dolly Review

Before you all have a heart attack – yes I am posting my fourth review of the week: the Freya Holly Dolly. After being a bit MIA for the past few months (sorry about that!) I’m finally back on this blogging malarky, and I’m sure you can imagine I’ve got quite a backlog of products to review for you guys. This Spring/Summer has been so strong in the full-bust-lingerie world, so I’ve picked up loads of things that I simply couldn’t resist – and here is one of them!