Parfait by Affinitas Exclusive Preview of Autumn/Winter 2015

Parfait AW15 Carole Unlined Wire Bra and Hipster in Navy Blue
Carole Unlined Wire Bra and Hipster in Navy Blue

Just when you thought our onslaught of Parfait love was over, we’ve got a first-glimpse look at their up-and-coming Autumn Winter range for 2015!

Our creative adaption of the look and feel of the Parfait by Affinitas campaign imagery continued and evolved into AW15. The hair was amped up and the makeup was a little darker, but the same grown-up and seductive feel was carried through into the next season. We wanted to make sure that the brand stood out from the noise and made a statement with this sultry attitude which is seriously lacking in the full bust lingerie world.

Since we were on set when some of the gorgeous images were shot, we were treated to a sneak peek of next season’s range, even before many of the lingerie buyers will have seen them. This really is exclusive stuff!

Set to be exhibited this weekend at the Moda trade show (which hosts one of the biggest lingerie tradeshows in the UK)

Parfait AW15 Destiny Contour Bra and Bikini in Cassis
Destiny Contour Bra and Bikini in Cassis

Shades are powdery and seductive, with rich, tertiary shades making up the bulk of the collection. Black is also a key player, as is satin fabrics, lace and a grown up, sumptuous and luxurious finish.

Parfait AW15 Ellie Contour Bra and Hipster in Pewter
Ellie Contour Bra and Hipster in Pewter

Fabrics nod towards the metallic, with berry shades, silvery tones and a stunning ‘Pink Champagne’ Alexa in satin which looks every so slightly rose-gold. I can imagine the fashionistas everywhere fanning over that one!

Much of the shapes are classic ‘Parfait’, with six old favourites being gived the AW15 makeover with new shades, but three brand new collections are being introduced: Ellie, Destiny and Marianne.

Parfait AW15 Jeanie Plunge Moulded Bra and Hipster in Java
Jeanie Plunge Moulded Bra and Hipster in Java
Parfait AW15 Marrianne Unlined Wire Bra and Hipster in Black & Silver
Marrianne Unlined Wire Bra and Hipster in Black & Silver

Affinitas Intimates and Parfait will be showcasing the collections at Moda in Birmingham this February 15th-17th at stand B4. Appointments can be booked now with Rebecca Spiers, Sales Manager Europe.

What do you think of these latest pics of Parfait? What are you most excited about, Spring/Summer or Autumn/Winter 2015?

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