Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable. So, what’s it all about?
Boux Avenue and I have never really got along. It’s true, I’ve written previously about their questionable in-store fitting service and previous reviews have had low scores. In fact, whilst I’ve made a few recommendations to friends about trying their bras for size, I’ve near enough avoided entering a Boux Avenue store since my last blog post in 2012. It wasn’t until a recent trip to Bristol when I spotted a super-cute fluoro orange bikini caught my eye the week before my holiday that I popped in.
On this blog you’ll notice that I will always include a link to where you can buy the products that I feature, just to make life a bit easier. I usually just search for a big online retailer who stocks the product in a large size range so that you’ll be most likely to be able to pick one up. I’ll admit that, from an independent retailer’s perspective, this isn’t always the best approach to take. Independent retailers tend to focus heavily on the in store experience. Many don’t have a website, either because they want to focus on women coming into the store and having a fitting with a real expert, or because, let’s face it, not every small business has the capacity to operate as an online retailer, let alone compete with the likes of Figleaves and Debenhams.
I just wanted to write a quick post to update you guys on the IIYC & Triumph Bra Club meet and greet event I’ve been planning with Triumph International on Monday the 9th of June, and I’m stunned to announce that this event in now fully booked. I truly wasn’t expecting for there to be such an amazing response to this, and it’s incredible to have your love and support. I’m so thrilled and excited to meet you all in 12 days’ time.
Say hello to my ‘going out’ bra. This is my go-to LBD bra, and I’m sure you can see why. It’s not often I get a good cleavage in anything, (and I mean ‘good’ cleavage where the bra still actually fits and is comfortable, with no double, triple or quadruple boob in sight!) so when I first tried on my Ewa Michalak S Szykuś, I knew we were going to be friends.
The Panache Jasmine has been in my collection for quite some time now (hence why I’m showing off my beautiful oriental print version circa Autumn/Winter 2012!), but they re-release and re-release this style season after season, always in pretty prints and standout shades and it never fails to catch my attention.
After being kindly invited to attend the gorgeous Triumph popup shop in Covent Garden for a bra fitting, the brand and I have knocked our heads together and decided to host a fitting event for all Invest in Your Chest readers to come along, get fitted and try some Triumph lingerie for themselves. Any IIYC readers who can pop along (as well as hanging out with me and a handful of other bloggers) will receive a complimentary fitting and a free set of their choice in their new size. If that’s not a good excuse to get re-fitted I don’t know what is!
It’s been a long while since I was last fitted, so when Triumph Lingerie invited me down to their pop up shop in covent garden for a fitting, I simply had to oblige. Never one to turn down a trip to London (which I turned into a bit of a weekender and stayed with the lovely George of Fuller Figure Fuller Bust), but I’ve always particularly loved the Leicester Square/Covent Garden/Soho part of town, especially when the sun is shining. There’s just such a buzz about the place, and an infectious atmosphere of creativity, culture and charm.