Moda’s best bits: Freya SS12

Some of you may be aware that I write for Freya’s blog Fitting Talk*, and Freya have always been a brand that I have been keen on both fit-wise and their consistently adorable seasonal collections.

Freya’s Spring/Summer 2012 collection was another hit, with new Freya Active and Active Swim pieces and the return of their infamous bestseller ‘Deco’ in two new fashion colours ‘Red’ and ‘Ocean’ (a mid-tone royal blue):

I was particularly keen on the Freya Beau set, a new addition based on the fit and style of favourites such as last season’s Tara and Zara of SS10 – click for review. Since I know that this style in particular suits my shape so well and is such a great fit, I’ll definitely have my eye on this one for 2012!

A cheeky ruched brief is a subtle sexy touch to the Beau set, sexing up an ‘everyday’ set – super flattering on the derrière.

The new Patsy set caught my eye with its deliciously fruity lime green with white polka dots – I’m such a sucker for a polka dot and unusual shades and the Patsy stands out from the crowd. Next thought, will green suit me? *ponders*…

Patsy is also available in a padded half-cup style, but not in a 28 band, which is a shame since it would probably be my preference if it was available.

The Edina set is a decadent black and white floral print with lace detailing – perfect for a ‘monochrome moment’… and I’m prone to them.

There is something about black and white which never dates, transcending seasons and flattering on all skin tones. The Edina is one of my top picks from Moda, despite being an unashamedly understated colour scheme – but with that gorgeous print who needs a loud palette? Stunning simplicity.

The Edina is also available in a long-line style with a full brief a la the Neive of this season:

Long-line remains on of my favourite styles, the Edina and Neive (from the current 2011 Freya season) have beautiful retro-chic elements with a Freya twist, however I’m waiting for the day they make them in a 28 band! Pretty please?

The Pixie is a cute-as-a-button mix of prints – with pin-dot black and white teamed with a multi-coloured floral – unexpected but so 2012.

Freya aren’t scared to experiment with prints, check out the combo of polka dot and floral print which sounds a bit risqué but works with a quirky twist. The Pixie set is available in regular plunge and half-cup styles:

The Freya Lyla is a revival of this season’s pink and teal version in a black and red to keep you hotter than your barbecues or a chestnut colour which is oh-so sexy-sheer.

Modelled on the style and fit of Freya’s continuity style Arabella, don’t be scared of the sheer cups, the support and shape of this beauty promises to be second to none. I can’t think of a bra set which combines comfort and sex-appeal so seamlessly.

The Freya Ellie is another adorable floral with the fruity cocktail of pink and green which is so fresh and pretty.

Floral prints in Spring and Summer looks set to be a combination which will never die, but the raspberry and lime colour scheme keeps this design fresh and interesting, flattering on pale skin tones and perfect for a summer event under a stylish dress but supportive enough to keep you uplifted and comfortable throughout a day of outdoor persuits. Picnic and cricket, anyone?

The Freya Luisa is a more graphic floral with daisies in mid-tone blue rounded squares and delicate white and blue lace detail. The mixture of correlating geometric shapes and floral makes a really unique print and there is something ever-so ‘holiday’ about it.

Daisy print is always going to win me over, and the muted blue combination makes this one a potential favourite. Subtle detailing such as mixing prints and stripes (see bow) is not lost on me – I can imagine that this one would be a must have for me. The Luisa ticks all the boxes for a Freya favourite: adorable print, a touch of lace and a to-die-for fit which I’ve come to expect from the brand. Hurry up, 2012!

Something for everyone from Freya’s SS12 collection, do you have a favourite? Can I have a top three?

*my opinion on their addition to the Spring/Summer 2012 market is completely unbiased. I was full of praise of their collections last season before I ever had any association with the brand and, as always, all my opinions are my own and 100% unpaid and uncompensated honesty.

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  1. Love this preview! I’m always excited when they start popping up on the lingerie blogs, it’s great to get a peek at what is comming. Although the visuals are my favourite part, I’m also pretty curous about if there is any development in the size range, like more sizes or that more of the bras are available in more sizes than before, or new bra styles (like when they did a longline bra), and of course what is going to be available to me, in my size.

    • Hey lillefix, long time no speak! Thanks for your comment, is there anything in particular you wanted me to find out for you size wise? Xx

      • I’ve been here all the time 🙂
        Sometimes I wonder, I don’t want to make something a favourite just to find out it only goes to a G-cup! I have learned I think, google translate isn’t always reliable, that the Patsy unfortunately won’t go over a GG. I also read Stanikomania, they do previews of new collections too, their Freya post came a little after yours Love the Daphne, so that’s the one I’ll be getting, looks like it’ll be in many sizes too. I’m always most excited to see the pictures, but I am interested in learning of developement. All sizes added are good even if it’s a B cup that is added, or new styles for more sizes. Just knowing that they are always working to improve their brand for everebody is nice. Or knowing if they actually listen to the comments their customers give, but I guess that can’t always be seen in the collections, though maybe it happens behind the scenes even if there isn’t a tangible result yet?

  2. Hi!
    Thank you for the sneak preview! Hoping to see Lyla in a few more brighter colours… Did you see any new products by Miss Mandalay? x

    • Hi Amy, thanks for your comment! Unfortunately it was a bit of a quick trip and I didn’t get to see all the stalls (id just been discharged from hospital the day before) which I’m really gutted about – particularly missing out on Miss Mandalay. Xx


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