Moda Favourites: Panache Masquerade, Cleo and Superbra

Panache’s stand is one of the ones I look forward too seeing the most every season, partially due to their vast array of brands which suit all different occasions, but their Marketing Manager Heather is always so much fun!
This oriental style set from their Superbra range was one of my favourites. This range is always a particularly good fit on me but I find some of the styles don’t suit my taste as much or are a bit plain and more suitable for an older audience. In this case I found myself lusting after this one and wishing that it was available in time for my trip to Asia next month!
Anyone recognise this gorgeous model from our Panache Press Day post? Or perhaps you’ve spotted her in Look magazine? She’s an absolute babe and Becky and I adore her. Plus she looks drop dead gorgeous in Panache’s latest offering from Masquerade; this hot coral lacy number with a sexy satin panel and classic balconette shape. It looks amazing with a tan, no?
Panache’s stand is huge with gigantic visuals of their new Cleo ‘Sweet Treat’ campaign and their Superbra ‘Love the Fit’ branding. If you haven’t seen the Cleo photo shoot video on Youtube yet, I highly recommend you check it out as it’s the most adorable thing you’ll see this season – plus you can get a closer look at some of the new collections that I’ll mention here!

As I said before, Panache’s Heather is an absolute blast, (For moustache-related comical updates follow her on Twitter here!) so it was nice to have a natter and a catch up with her.
Becky, Heather and the infamous Lingerie Buyer dollies

Any regular readers will be well aware of the fact that Panache’s swimwear holds a very special place in Invest In Your Chest’s heart. After we dubbed the brand’s Lucille bikini the best bikini/swimwear range of 2011 in our IIYC Lingerie Favourites of 2011, we were champing at the bit to see what they’d have to offer for Autumn/Winter 2012. This patriotic striped bandeau bikini was one of our favourites, and with the Olympics and the Diamond Jubilee just around the corner we found it a very fitting choice for the season. In fact, there was quite a ‘red, white and blue’ theme at Panache’s stand in general.
Ahh the beautiful Panache models in their lovely swimwear smalls – I’m rather fond of the two sets on the far left and far right – the only question is which do I get first? I do love how they’ve embraced the colours of the Union Jack as as well as being patriotic for the Olympics, it’s super nautical
Masquerade is Panache’s grown up and glamorous brand, with sumptuous satins, decadent embroidery and Panache’s signature fit. I always think their simple designs are their best, and this black number was a real beauty.
Panache’s ‘Sweet Treet’ colllection was certainly a highlight of the exhibition for Becky and I, particularly this pretty black and pink high-waisted number. It’s not outstandingly unique, but it’s a gorgeous twist on a classic style and the cutesy pink bows and bow embroidery detail make the set a perfect addition to the range.

High waisted knickers can have a really flattering look on all different shapes and sizes, but I do find it difficult to find pairs which suit my waist-to-hip ratio. It will be interesting to see if these will fit me. Fingers and toes crossed!

In case you hadn’t realised yet, I was rather smitten with the Cleo range. I might stop going on about it soon. Maybe.
This Cleo set reminds me ever so slightly reminds me of the Freya Ingrid print of a few seasons back. Since the Freya balcony bra version didn’t suit my shape and the Padded Half Cup didn’t come in my size, I’m hoping that I’ll have a second chance with a bird-printed lingerie set with this offering from Panache. If not, at least I have my beloved Freya Loungewear. Panache’s extra sprinkling of Eastern inspiration with the cherry blossom strikes a chord with me since I’m off to Japan in just a few short weeks.
With the Olympics just around the corner and with Goldie Sayers as the face of their sports bra, how could they resist making a ‘Team GB’ colour-way? And it completely works.
This beautiful red number, with its pretty scalloped embroidery detail turns a traditionally ‘sexy’ lingerie colour and makes it cute like only Cleo could.

So in love with this girl! Becky’s okay too I suppose.

I think Panache have really pulled it out of the bag for Autumn/Winter 2012. They seem to have really utilised the Olympic Games as a strong theme without being cliché or predictable.I really enjoyed how the theme was threaded throughout some of their different brands as it added a sense of unity, yet they each still maintained their own unique identity.

Come on, Panache, pass the flag!


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7 Replies to “Moda Favourites: Panache Masquerade, Cleo and Superbra”

  1. It all looks great, but my eye was definitely caught by the new colours for the sports bra. I love that bra, I want it in every colour. Oh my poor budget!

  2. I love all those bras and Heather Crook is in one of the photos! I have never seen her like that. She is my FAVOURITE Bravissimo model. She is so tall and slender she always looks a bit more curvy on the website and much better that way too. I love those little babushka dolls too!

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