Invest in Your Chest visits Japan: Rainbow colours and ‘Ice Bras’

Hanami party – Kyoto, Japan

Some of you may be aware that I visited my #1 worldwide destination earlier this year: Japan. It was one of the best experiences of my life and I would encourage anyone who has been fascinated by either the beautiful, the culture, the Anime, the ancient, the architecture, the technological, the weird and wonderful (or in my case, all of the above!) of Japan to visit at least once in their lifetime.

The Skyscraper District – Shibuya, Tokyo, Japan

We visited during Sakura season, to try get the best view of the country’s famous cherry blossoms. This was perhaps the best part of the entire trip, so the timing was beyond perfect. We did arrive a bit too early, but we were there for three weeks and by the time we were leaving the petals were falling, so we were there for the entire cycle of the blossoms. It was just breath-taking!

Fushimi Inari Taisha Shrine – Fushimi-ku, Kyoto, Japan

Beyond the beautiful blossoms and temples of Kyoto, Japan, We went to town (Tokyo, to be precise) to enjoy all the famous tourist attractions that we’d been recommended that we simply HAD to do. This involved, of course, visiting Shinjuku, Shibuya, Roppongi Hills, Tokyo Tower and a cat cafe to name but a few.

Calico Cat Cafe – Shinjuku, Tokyo, Japan
On our travels on the Shinkansen (bullet train) we passed the HUGE Wacoal factory in Minami-ku, Kyoto. The Japanese company has a really fascinating history – and has recently bought out British full bust brands Freya, Fantasie, Elomi (and all the other intimate apparel brands under the Eveden umbrella) so it was fascinating to see where all the magic happens!
Before you all think I’ve forgotten what my blog is about, of course I had a look at the lingerie that Japan has to offer. What struck me and what is worth pointing out now is just HOW different the culture is in Japan – every little thing can seem so bizarre and alien to a foreigner, but for me the most mind-boggling thing was how much I loved the lingerie sections of department stores – they were just such a happy, sunny and colourful place to be!
Popular Japanese lingerie store ‘Amo’s Style’ was particularly full with bras in all colours from sugar frosted delights to acid brights. We saw them all over, from Kyoto train station to Tokyo, there was even TWO on Harajuku high street.

I rather enjoyed this little visual on the effects of a well-fitted bra…The sheer amount and array of colour on display was a bit of a shock to the system, but very refreshing. You’ll understand what I mean if you’ve walked into any UK department store; blacks, nudes, whites and the odd flash of fashion colours and pretty designs. There was practically no ‘nude’ lingerie in Japan so I felt right at home there.

Triumph and Wacoal are two very prominent names over in the land of the rising sun, and I wish they would bring more of their Japanese designs over here to the UK and beyond. The colour schemes, embroidery, quality and innovations were just superb, with no boring bras in sight, but often a LOT of padding.
The biggest cup size i came across (and I did a LOT of searching) was a G cup, however that wasn’t really so odd to me. Stores in the UK that go above a G cup are still rare, but thanks to the rise of the full bust industry, not completely unheard of. In Japan, it’s much more rare to need larger cup sizes so the majority of bras have quite heavy padding and cleavage-enhancing properties. I must admit, some of them looked very uncomfortable to me and looked every so slightly like torture devices.

Check out that gore!

Some bras, however, were made to increase comfort and ease of wear, and a good example of this was Triumph’s ‘Cool Sensation’ technology bras, which promise to feel cool and comfortable against the skin, even in very hot weather – Japan can reach 40 degrees Celsius (over 100 degrees Fahrenheit) in the high summer!
Speaking of which, an example of Japanese innovation has been doing the rounds lately… The ‘Ice Bra’:
In light of the Fukushima disaster, Japan’s branch of Triumph came up with the ‘Ice Bra’, a device which promises to keep women cool during Japan’s hot summers. I went during Spring when it was – for the most part – freezing cold, so I can’t vouch for the practicalities of this bra but I can’t say I’m surprised by this crazy innovation! You only need to visit Shinjuku’s ‘Tokyu Hands’ or Akihabara to get a glimpse of how gadget crazy the Japanese are!

For a great post about Sakura print in lingerie, check out The Lingerie Addict’s post on the subject.

Image credit: The Huffington Post

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13 Replies to “Invest in Your Chest visits Japan: Rainbow colours and ‘Ice Bras’”

  1. I would LOVE to see some Japaneese lingerie be available to the rest of the worl. So pretty colours, and interesting patterns and embroideries. It’s so unlike what the full bust market usually gets. But of course I hope for a bigger size range, not only to a UK G cup. I loved this blog post, great to have a peak at what goes on elsewhere.

  2. Hey!
    I Just wanted to let you know that I lived in Japan for a year and a half. I actually found H cups bra (pretty ones) in a mainstream shop called “Aimer Feel”. They were pretty cheap and well made. however the cup system is different from UK (there is no EE for example, so the alphabet gets by quicker… if you see what I mean. I’m an UK 30G and a JP 70 I).
    Wacoal actually goes up to an I cup in small backs too.
    However, it’s nearly impossible to find non-padded bras to my knowledge… I’m glad to hear you enjoyed your trip!

  3. Lovely post! I’m so jealous! Glad you had a great time!

    I often look at the (sometimes ridiculous) bras on Rakuten with envy…I hope Japanese companies spread to the West (and accomodate larger sizes)–that would be great!

  4. Wow, those bras are really cute! Nude and black are useful for when you want to be discreet, but I’m a sucker for rich colours, embellishments, and designs. Oh, and that bra with the nearly-non-existent gore looks like exactly what I’m looking for!

    If I can figure out Japanese bra sizing, I might be tempted to buy a bra. 🙂

    1. Hii, I’m afraid to say I didn’t get a chance to try any which is a massive regret as we were constantly rushing round sight-seeing! I was constantly saying to myself ‘I’ll do it tomorrow’ and as things often do on holiday, it never happened. I’ll just have to go back to find out 😉 x

  5. There are some Polish lingerie brands that are almost as beautifully designed as the Japanese ones. Polish bras are quite a hit among the American bloggers. ‘Axami’ and ‘Ewa Bien’ comes into my mind. You can buy them at ‘Luxury Goddess Lingerie’ website. The French luxury brand ‘Lise Charmel’ also makes lingerie with intricate embroideries. By the way ‘Rakuten Global’ ships internationally :).

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