One of our favourite luxury online lingerie retailers Figleaves has teamed up with the whizz kids at SaveMe4Later, creating the first interactive advertising campaign featuring Figleaves’ products on adverts in the London Underground, set to launch tommorow, .SaveMe4Later introduces its complicated and very impressive techno-savvy technology which uses phone scanners on the underground via an offline saving capability.It’s as simple as downloading the overground the using it underground to save the Figleaves adverts over theTubenetwork.Commuters can Type the brand name ‘Figleaves’ and station ‘location’ into their phone, They will then be notified that when they reach ground level, the pending advert saves will be processed, saved and available to view, either on their Web account or directly on their mobile phone.
What’s More?
It’s completely free! Keep your eyes peeled on the tube from this Monday – your daily commute to work might be ever so slightly improved by the promise of bra-related retail therapy.To celebrate this exciting event in the Figleaves calendar (as well as the launch of the Christmas collection of course) Figleaves invited some press and bloggers along to share the good news!
The venue was so beautiful!
Stunning luxury lingerie from the likes of Fauve and Masquerade in rich festive shades.The Fauve ‘Lucia’ in yet another incredible colour how much more perfect can a Christmas set be?THAT bra from Masquerade by Panache which seems set to be a best seller.
As I’ve said before:
‘The decadent wine satin and lace over a peach-nude base is making the most of the colour twist lace overlay trend.’ Can’t wait to try this one for myself.Basques and bustiers make the perfect Christmas gift as they are items which people rarely buy for themselves. Lace and satin are two very good choices!Figleaves seem set to expand their reputation as a male fashion and undergarment stockist. With the likes of Calvin Klein, and a huge menswear section it’s a great place for men to go to pamper themselves too!If the lady in your life is more of the comfy Christmas PJ’s kind of girl or if you’re shopping for you Mum or Sister’s gift too this super cute pyjama set would make a great choice.
