This is something I believe in so strongly, so when the lovely June from Braless in Brasil asked me to support her #diversityinlingerie campaign, I didn’t have to think twice.
As many regular readers may know, this blog was created as a place for girls to go and read about opinions, hints and tips about lingerie and bra fitting from me – a peer. I prided myself on what that really meant – it didn’t take me long before I took the plunge and started posting life shots of my in the lingerie I was reviewing; as a way to show women what it looks like without the Photoshop, and perhaps most importantly, not on a model’s body.
Whilst there’s nothing wrong with a model’s body (hey, if I could press a button to look like Miranda Kerr I would do it in a heartbeat!), but let’s face it, we don’t all look like Victoria’s Secret models. And that’s not something that should be shameful, it should be accepted, no; celebrated, and it really shouldn’t be so shocking to see a woman’s body who doesn’t fit the ‘cookie cutter’ idea of beauty.
After doing this for near on three years now, I cannot count the amount of women who have commented on the blog or emailed, thanking me for putting myself out there for all to see. No flaws hidden behind editing, and no shame for what my body looks like, whatever shape I might be in at the time. It’s messages like this that remind me that this body is so much more than a lingerie blog, and the body confidence element behind it is just as important. So many of us are familiar with seeing model’s bodies, that we forget what the ‘average’ (and I use this term in the loosest possible sense) woman looks like.
But that’s not enough. I represent the opinion of just one woman, which is why the thoughts, opinions and cultural significance of all the lingerie bloggers around the world matter so much to create this community that I am so proud to be a part of.
Lingerie bloggers around the world have been united with this same goal for years now, and have stood up for women’s bodies – attempting to evoke confidence and self belief by promoting a healthy approach to one’s self and one’s body. To be proud of your colour and your creed, and see everything that you represent as an individual reflected in the messages that brands portray. We have come together to stand up and say that we are united in out diversity, and that we understand that this issue is a moving target which will spar debate and will divide opinion, but that we’re not willing for this issue to be skirted around any longer.
Campaigns which have struck a chord with me include the charity work of the Sophie Lancaster Foundation, whose motto is to ‘Stamp out prejudice, hatred and intolerance everywhere’. I think this is a truly brilliant an example of a campaign which pushes towards that utopia state which shuns all of the different attributes (and there’s a pretty long list!!) that might take you away from a media representation of the ‘ideal’. As expressed so eloquently by June, Diversity in Lingerie attempts to make ‘all of these things 100% non-issues.’
It’s time to push the boundaries of what has been achieved so far and stand up for companies to help us share this message.
This campaign isn’t about size, age, skin colour, life choices, disabilities or any specific topic, it’s about true and unadulterated diversity. No form of diversity is more equal than others – have you seen a lingerie model with tattoos and piercings lately? Can you open any magazine and see women of all races, sizes and shapes? Probably not. This campaign argues that this should not be the case. It’s about showing the whole spectrum of humanity, beauty and celebrating everyone involved in this great industry from the consumer to the model to the CEO.
Diversity In Lingerie is a campaign which encourages the media and the lingerie industry to reflect that same ideal which I’ve discussed above, by shying away from the aspirational model archetype and moving further towards a – true – diversity in lingerie brand advertising.
My opinion is that the manifesto should boil down to this:
“I want every individual growing up to be able to pick up a book or a magazine and see someone that looks like them. Someone who is portrayed in a positive light and is not just there out of tokenism.” – June, Braless in Brasil
I personally, would support and have utmost respect for any brand who took this campaign on board and followed suit. The time is now.
To read more about June’ campaign, head over to her website Braless in Brasil.
Other posts that are live:
Les Gros Bonnet
By Baby’s Rules
The Full Figured Chest
Under the Unders
The Absurd Curvy Nerd
The Lingerie Addict
Bras and Body Image
Thin and Curvy
Diamonds and Steel
The Curves Have It
The Breast Life
Busty & Thrifty
The Chocolate Plushie
Two Cakes on a Plate
Quest for the Perfect Bra
That Bra Does Not Fit Her
More Sand in my Hourglass
A Sophisticated Pair
Les seins du Sphinx
Weirdly Shaped and Well-Photographed/Voluptuously Thin
Warning Curves Ahead
Tudo de Lingerie