Boux Avenue and I have never really got along. It’s true, I’ve written previously about their questionable in-store fitting service and previous reviews have had low scores. In fact, whilst I’ve made a few recommendations to friends about trying their bras for size, I’ve near enough avoided entering a Boux Avenue store since my last blog post in 2012. It wasn’t until a recent trip to Bristol when I spotted a super-cute fluoro orange bikini caught my eye the week before my holiday that I popped in.
On this blog you’ll notice that I will always include a link to where you can buy the products that I feature, just to make life a bit easier. I usually just search for a big online retailer who stocks the product in a large size range so that you’ll be most likely to be able to pick one up. I’ll admit that, from an independent retailer’s perspective, this isn’t always the best approach to take. Independent retailers tend to focus heavily on the in store experience. Many don’t have a website, either because they want to focus on women coming into the store and having a fitting with a real expert, or because, let’s face it, not every small business has the capacity to operate as an online retailer, let alone compete with the likes of Figleaves and Debenhams.
Say hello to my ‘going out’ bra. This is my go-to LBD bra, and I’m sure you can see why. It’s not often I get a good cleavage in anything, (and I mean ‘good’ cleavage where the bra still actually fits and is comfortable, with no double, triple or quadruple boob in sight!) so when I first tried on my Ewa Michalak S Szykuś, I knew we were going to be friends.
The Panache Jasmine has been in my collection for quite some time now (hence why I’m showing off my beautiful oriental print version circa Autumn/Winter 2012!), but they re-release and re-release this style season after season, always in pretty prints and standout shades and it never fails to catch my attention.
After being kindly invited to attend the gorgeous Triumph popup shop in Covent Garden for a bra fitting, the brand and I have knocked our heads together and decided to host a fitting event for all Invest in Your Chest readers to come along, get fitted and try some Triumph lingerie for themselves. Any IIYC readers who can pop along (as well as hanging out with me and a handful of other bloggers) will receive a complimentary fitting and a free set of their choice in their new size. If that’s not a good excuse to get re-fitted I don’t know what is!
When it comes to buying bras, or anything for that matter, I’m what can only be described as a ‘massive bargain hunter’. It’s extremely rare that I’ll buy anything full price, and my lingerie addiction rarely evades this philosophy. The good news is there are so so so many options for frugal frillies – so for those of you waiting on payday or your student loan, you needn’t wait to kit out your top drawer!
Back in February I was kindly invited by Hannah of Hannah Bee to a bloggers event in my home county, Dorset. The crew were lingerie bloggers from all over the country. I love reading lifestyle blogs – they’re like a window into people’s lives and give away all the very best secrets of things to do and places to see.
In an (internet, lingerie blog) world of online calculators and a cacophony of forums dictating how you bra should or shouldn’t fit, I do get the odd email from you guys saying that despite following all of the bra fitting advice on the interweb and you’re still not satisfied with how your bras fit. No bra calculator or fitting method will work for everyone, and when I’ve had emails from readers who ask about how they get painful red marks from their new snug-fitting bands or find their bras are now far too tight to be comfortable, I need to remind them of this simple fact: you can read all the fitting guides in the world but at the end of the day you need to listen to your body – it will tell you if something’s not right.
This week I was pounced on by a very good friend who wanted to take advantage of the fact she was home for Christmas, combining a Boxing Day trip to the sales with a bra fitting. Since we live in Bournemouth and to be completely honest there’s nowhere where I would trust 100% with my future maid of honour’s jugs, of course I had to do the deed myself. She’d been complaining about how none of her bras fit any more, and after getting dressed together and seeing her in her undercrackers; yes, there was quite a gape going on with her very VERY well-loved Freya Deco.