IIYC x Parfait by Affinitas Spring: Our Creative Collaboration

It might still be too cold to be thinking about florals and bra straps on show, but the world of lingerie waits for no one; my 300 denier tights are still going strong, but Spring/Summer collections are just around the corner. Who cares about Christmas, it’s the most wonderful time of the year.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot

Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas.

All I Want for Valentine’s Day

Image source: pichost.me Lingerie gifts have gone hand in hand with Valentine’s Day for as long as I can remember, as couples (and singletons for that matter!) indulge in the theatre of a ‘sexy’ lingerie set.

Blog Birthday Comp: Join Me @ The UKLA #IIYCisFour

IIYC turns the grand old age of four this month, and to celebrate I’ve teamed up with the guys at the UK Lingerie Awards and Travelodge UK to offer one lucky reader the most amazing prize. I’m giving away a ticket to the highly-coveted UK Lingerie Awards, the flashest, most celebrated, most glamorous event in  Read More

Lingerie in the FROW: The Cosmo Lingerie Show

Last month I was lucky enough to be invited to one of the hottest UK lingerie events: The Cosmopolitan Lingerie Show. This was the first year I’d ever been to the event, and after keenly following blog posts and social media after the event for quite a few years now, it was amazing to be  Read More

Triumph Magic Wire: Bra Review

You may remember my blog post from a few weeks ago when I was invited along to Triumph’s press launch of their new innovative non-wired bra: Magic Wire. Well it’s been a little while now and I’ve been wearing this baby in order to test it out for you guys, and I feel like I’m  Read More

Pour Moi Promise Non Padded: Bra Review

I’ve been of the opinion, until now, that Pour Moi were the best thing since sliced bread, and without doubt my favourite inexpensive full cup lingerie brand. I wouldn’t say that this isn’t completely the case, but my love has been dinted by the Promise – it simply didn’t, ahem, live up to the ‘promise’  Read More

The Beginner’s Guide to Bra Shapes

With so many different styles and buzzwords in the lingerie world, it’s unsurprising that it can become pretty confusing when you’re shopping for bras. Trying to find that perfect bra can be a horribly tiring ordeal, I’m sure I’m not the only one who has spent what feels like forever scouring department stores and lingerie  Read More

Panache Porcelain Viva: Bra Review

I have to admit it, this bra has a special place in my heart since the first time I tried it was when I packed it into my suitcase when I went to Japan for three weeks back in 2012. Now I can’t even look at a Porcelain Viva without it reminding me of the  Read More

Cleo Minnie: Bra Review

I’ve said it before and I’ll say it again: Cleo by Panache are one of my favourite bra brands like, ever. Their young, fresh and cute ranges are gorgeous, but even more importantly, wearable.