Choosing a Sports Bra and Why They’re Essential


Since losing over 2 stone last year, it seems like I wear sports bras almost as much as ‘regular’ bras. Exercise was definitely the ‘secret’ behind my weight loss (not really anything ground-breaking, I know!), but with working out 3-4 times per week, you come to truly appreciate how essential a decent sports bra is.

Braless in Brasil: Follow Fridays Blogger Interview

Next up in today’s Follow Fridays interview series is the delightful June from Braless in Brasil – one of my go-to blogs for bra problem solving, in-depth information and intellectual opinions on the world of bras – yes, there really is such a thing.

Mish Online Exclusive Doubles Donations Towards Coppafeel

Cornish full bust independents Mish Online have been given an exclusive first access to Panache‘s now award-winning sports bra, in the gorgeous Coppafeel! campaign colour. Coppafeel are the most incredible breast cancer awareness charity, which encourages women of all ages to get breast aware and check their boobs for any possible signs of cancer on a regular basis.

Panache throw a royal party fit for a Queen

As you can see, whilst so many of you were enjoying a lovely long weekend, us bloggers were working hard to get the latest on Panache’s upcoming Autumn/Winter collections, as well as a sneak peek at their upcoming (secret!) Spring/Summer 13 range.

Freya, Fauve, Fantasie, Elomi and Huit 8 Press Event Autumn/Winter 2012

Summer hasn’t even started and already the brands are getting ready to showcase their upcoming collections for later in the year. Luckily for us, Eveden have a few tricks up their sleeves as they showcased what’s to come later in the year.

Moda Favourites: Panache Masquerade, Cleo and Superbra

Panache’s stand is one of the ones I look forward too seeing the most every season, partially due to their vast array of brands which suit all different occasions, but their Marketing Manager Heather is always so much fun!

IIYC Lingerie Favourites of the Year Awards 2011

So it’s the end of the year and it’s that time when we all can’t help but look back on 2011 and think of what we’ve done, learned and loved!

Panache Spring/Summer Press Event 2012

Panache’s Press Event was an absolute pleasure to attend. All of their brands were extremely strong for the approaching season and all were outstandingly beautiful, original and luxe. Panache’s strength lies in their directional approach, strong visuals and  ‘niche’ collections: Masquerade for luxury, Cleo for fun, Superbra for beautiful everyday and all for fit.

Shock Absorber ‘Run’ Sports Bra Review

Next up in my (unfortunately somewhat neglected) sports bra review series is the Shock Absorber ‘Run’ bra. As I mentioned in my last Shock Absorber review (the Level 3), SA have a handful of bras which cater to a specific sport. Unfortunately since I’m neither a master criminal, a millionaire or a bra charity I’ve only gotten my mitts on the ‘Run’ version, however I find this concept really interesting, and it makes sense to cater the design to the supposed activity since the sport dictates the movement you’ll be doing and therefore the support you’ll need, right?