After being kindly invited to attend the gorgeous Triumph popup shop in Covent Garden for a bra fitting, the brand and I have knocked our heads together and decided to host a fitting event for all Invest in Your Chest readers to come along, get fitted and try some Triumph lingerie for themselves. Any IIYC readers who can pop along (as well as hanging out with me and a handful of other bloggers) will receive a complimentary fitting and a free set of their choice in their new size. If that’s not a good excuse to get re-fitted I don’t know what is!
Moda time is one of my favourite times of year. There’s nothing I love more than popping around the stalls and seeing what my favourite brands have to offer in the coming seasons – or even better – finding a new favourite brand to drool over! This year was no different, with a fair few ‘must haves’ from the likes of Gossard, Tutti Rouge, Freya, Panache and more. Warning: this season is not for the shy – I’ve put together a summary of some of the trends I spotted weaving their way through each of the collections, with neon bright shades, oriental, strong colours and bold florals making a strong statement.
It’s pretty safe to say, that it’s not that often that Becky and I get REALLY excited about the launch of a new lingerie brand. It goes without saying (you only need to pop over to Becky’s Twitter page for about five seconds to prove it), we’re really rather excited about All Undone. Think all-Christmasses-at-once excited.
Pure London is an entirely different show to the larger (as far as lingerie goes!) behemoth that is Moda, but the smaller, intimate feel gives it an a more intimate and independents-focussed vibe. As far as full bust brands go there weren’t many, so we spent some good quality time with some old favourites as well as being introduced to some new ones!
I’m a sucker for a campaign which combines two of my dearest loves: lingerie and music, so when the lovely guys and gays at Freya Lingerie announced their romantic Freya Heartbeats campaign, I fell for it hook, line and sinker. Their latest interactive campaign, (this is quite a year for Freya’s fun competitions, no?) encourages users to submit their couple’s love song to the Freya Heartbeats playlist on Spotify.
Last week I planned a press-day filled day in London with some gorgeous bloggers, and I was beyond – BEYOND – excited to hear that (just by accident) DITA VON TEESE herself was making an appearance to mark the launch of her new lingerie range ‘Von Follies’ in Debenhams in Oxford Street that very day.
Hello, I’m Cheryl Warner, and I’m addicted to Swimwear Designer. The social media boffins at Curvy Kate have handed over the ‘creative edge’ to their customers, and asked them to design some fantasy swimwear. Not only is the Facebook app hella fun, every entry you create gives you a chance to win the brand’s next season 13-piece swimwear collection, which is particularly yum.
Ever since I clocked this new release from Gossard on the Daily Mail, I’ve had my back up at their outlandish claims that: ‘Historically bigger sizes have been based on the smaller sizes, but have sacrificed style to deliver the much-needed support.’ So in response they give us this? Am I the only one who thinks it’s the world’s ugliest bra?!
It’s the post you’ve all be waiting for, and one of my favourites to do (such a shame it only comes around twice a year, sob sob). As always I’ve been on the look out for exciting new releases from brands we know and love as well as new, fresh faces, as well as key shades, themes and shapes that we’ll all get to enjoy come the beginning of next year. So what does Spring/Summer 2013 have to offer us? Let’s have a look-see: