Parfait by Affinitas Exclusive Preview of Autumn/Winter 2015

Just when you thought our onslaught of Parfait love was over, we’ve got a first-glimpse look at their up-and-coming Autumn Winter range for 2015! Our creative adaption of the look and feel of the Parfait by Affinitas campaign imagery continued and evolved into AW15. The hair was amped up and the makeup was a little darker, but the same grown-up and seductive feel was carried through into the next season. We wanted to make sure that the brand stood out from the noise and made a statement with this sultry attitude which is seriously lacking in the full bust lingerie world.

IIYC x Parfait by Affinitas Spring: Our Creative Collaboration

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It might still be too cold to be thinking about florals and bra straps on show, but the world of lingerie waits for no one; my 300 denier tights are still going strong, but Spring/Summer collections are just around the corner. Who cares about Christmas, it’s the most wonderful time of the year.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot

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Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas. That is, unless you have a lingerie photoshoot to go to. If I had this agenda every winter morning I’d be springing out of bed and into the wintery wilderness like a jack-in-a-box. Who needs fluffy pyjamas and cosy surroundings when you could be in a elegantly dishevelled photography studio in North London surrounded by bras, models and endless cups of tea?

All I Want for Valentine’s Day

Image source: pichost.me Lingerie gifts have gone hand in hand with Valentine’s Day for as long as I can remember, as couples (and singletons for that matter!) indulge in the theatre of a ‘sexy’ lingerie set. Whereas I’m all for adopting this ‘on the daily’ if that’s your bag, but I do still, admittedly, still love looking around at the collections that are released in the lead up to this time of year as companies target the ‘gifting’ season. of Christmas and V-day. I decided to indulge myself and put some of my top picks in a blog post, as my bank account is bare and I’m unable to indulge in any other way. It’s like the blogger’s equivalent of ‘bagging‘. So what would I like to receive on the 14th of February this year?

Moda: Lingerie Trend Report Autumn/Winter 2014

Moda time is one of my favourite times of year. There’s nothing I love more than popping around the stalls and seeing what my favourite brands have to offer in the coming seasons – or even better – finding a new favourite brand to drool over! This year was no different, with a fair few ‘must haves’ from the likes of Gossard, Tutti Rouge, Freya, Panache and more. Warning: this season is not for the shy – I’ve put together a summary of some of the trends I spotted weaving their way through each of the collections, with neon bright shades, oriental, strong colours and bold florals making a strong statement.

Parfait by Affinitas AW13 Preview at Moda Exhibition

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Next in what seems to be fast becoming a mini series dedicated to my Autumn/Winter 2013 wishlist, let me take you though some of my favourites from Parfait by Affinitas.

Braless in Brasil: Follow Fridays Blogger Interview

Next up in today’s Follow Fridays interview series is the delightful June from Braless in Brasil – one of my go-to blogs for bra problem solving, in-depth information and intellectual opinions on the world of bras – yes, there really is such a thing. June’s blog really is wealth of information. Each of her posts are jam-packed full of text, but it’s always well worth reading and I always learn something every time I stop by. Plus, June is currently pregnant so her recent extra twist of maternity information is really worth checking out if you’re expecting.

Parfait by Affinitas Alexis: Bra Review

Holla! I thought it was about time we had another bra review, and luckily this little gem from the Parfait by Affinitas Autumn/Winter 2012 collection was waiting for me to try her. I fell in love with this stunning ‘Alexis’ set in purple wine at the Parfait by Affinitas press event back in June. I have to admit the main reason I went for this set is the beautiful colour – it’s drop dead gorgeous! Secondly, I’m a fiend for high-waisted knickers so obviously they were my top choice for the separates.

Moda Trend Report: Spring/Summer 2013

It’s the post you’ve all be waiting for, and one of my favourites to do (such a shame it only comes around twice a year, sob sob). As always I’ve been on the look out for exciting new releases from brands we know and love as well as new, fresh faces, as well as key shades, themes and shapes that we’ll all get to enjoy come the beginning of next year. So what does Spring/Summer 2013 have to offer us? Let’s have a look-see: