IIYC x Parfait by Affinitas Spring: Our Creative Collaboration

Look book

It might still be too cold to be thinking about florals and bra straps on show, but the world of lingerie waits for no one; my 300 denier tights are still going strong, but Spring/Summer collections are just around the corner. Who cares about Christmas, it’s the most wonderful time of the year.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot


Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas.

All I Want for Valentine’s Day

Image source: pichost.me Lingerie gifts have gone hand in hand with Valentine’s Day for as long as I can remember, as couples (and singletons for that matter!) indulge in the theatre of a ‘sexy’ lingerie set.

Lingerie in the FROW: The Cosmo Lingerie Show

Last month I was lucky enough to be invited to one of the hottest UK lingerie events: The Cosmopolitan Lingerie Show. This was the first year I’d ever been to the event, and after keenly following blog posts and social media after the event for quite a few years now, it was amazing to be there and wrapped up in this super-glam celebration of lingerie.

Pour Moi Promise Non Padded: Bra Review

I’ve been of the opinion, until now, that Pour Moi were the best thing since sliced bread, and without doubt my favourite inexpensive full cup lingerie brand. I wouldn’t say that this isn’t completely the case, but my love has been dinted by the Promise – it simply didn’t, ahem, live up to the ‘promise’ of other Pour Moi bras I’ve tried.

#LFW Catwalk Edit

chelsea old town hall

On Tuesday I was invited along to the Old Town Hall in Chelsea for Calico PR’s Catwalk Edit, where they showcased the brands they represent’s latest collections and gave both brands, press and PRs a chance to network and introduce themselves. I had a thoroughly enjoyable day, enjoyed seeing some old faces and some new, but best of all made some pretty exciting brand discoveries for both regular and fuller cup.

The Lazy Girl’s Guide to Washing Bras

I have had a lot of great feedback from you guys about my bra hand-washing tutorial, but it seems that so many of my readers are too darn busy to commit to this time-consuming process, and I’ve had countless requests for an easier way to do it.

Elle MacPherson Intimates ‘Dentelle’: Bra Review

Elle Macpherson’s lingerie line has always been on my list of brands to try. Whilst a lot of the items are exceedingly grown up for the likes of me, sometimes we all need a good basic, ‘grown up’ set in our lingerie drawers. Am I right? Well, in the Elle Macpherson Intimates Dentelle Pink Dogwood Underwire Bra, I thought I’d found my perfect set. It’s a bright, crisp white in stunning soft lace material, with a subtle injection of colour with the baby pink ribbon.

Triumph #MagicWire Press Launch

Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation.

Independent Store Focus: Mabel & Jacks

On this blog you’ll notice that I will always include a link to where you can buy the products that I feature, just to make life a bit easier. I usually just search for a big online retailer who stocks the product in a large size range so that you’ll be most likely to be able to pick one up. I’ll admit that, from an independent retailer’s perspective, this isn’t always the best approach to take. Independent retailers tend to focus heavily on the in store experience. Many don’t have a website, either because they want to focus on women coming into the store and having a fitting with a real expert, or because, let’s face it, not every small business has the capacity to operate as an online retailer, let alone compete with the likes of Figleaves and Debenhams.