Lingerie in the FROW: The Cosmo Lingerie Show

Last month I was lucky enough to be invited to one of the hottest UK lingerie events: The Cosmopolitan Lingerie Show. This was the first year I’d ever been to the event, and after keenly following blog posts and social media after the event for quite a few years now, it was amazing to be there and wrapped up in this super-glam celebration of lingerie.

Pour Moi Promise Non Padded: Bra Review

I’ve been of the opinion, until now, that Pour Moi were the best thing since sliced bread, and without doubt my favourite inexpensive full cup lingerie brand. I wouldn’t say that this isn’t completely the case, but my love has been dinted by the Promise – it simply didn’t, ahem, live up to the ‘promise’ of other Pour Moi bras I’ve tried.

#LFW Catwalk Edit

chelsea old town hall

On Tuesday I was invited along to the Old Town Hall in Chelsea for Calico PR’s Catwalk Edit, where they showcased the brands they represent’s latest collections and gave both brands, press and PRs a chance to network and introduce themselves. I had a thoroughly enjoyable day, enjoyed seeing some old faces and some new, but best of all made some pretty exciting brand discoveries for both regular and fuller cup.

The Lazy Girl’s Guide to Washing Bras

I have had a lot of great feedback from you guys about my bra hand-washing tutorial, but it seems that so many of my readers are too darn busy to commit to this time-consuming process, and I’ve had countless requests for an easier way to do it.

Elle MacPherson Intimates ‘Dentelle’: Bra Review

Elle Macpherson’s lingerie line has always been on my list of brands to try. Whilst a lot of the items are exceedingly grown up for the likes of me, sometimes we all need a good basic, ‘grown up’ set in our lingerie drawers. Am I right? Well, in the Elle Macpherson Intimates Dentelle Pink Dogwood Underwire Bra, I thought I’d found my perfect set. It’s a bright, crisp white in stunning soft lace material, with a subtle injection of colour with the baby pink ribbon.

Triumph #MagicWire Press Launch

Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable. So, what’s it all about?

Independent Store Focus: Mabel & Jacks

On this blog you’ll notice that I will always include a link to where you can buy the products that I feature, just to make life a bit easier. I usually just search for a big online retailer who stocks the product in a large size range so that you’ll be most likely to be able to pick one up. I’ll admit that, from an independent retailer’s perspective, this isn’t always the best approach to take. Independent retailers tend to focus heavily on the in store experience. Many don’t have a website, either because they want to focus on women coming into the store and having a fitting with a real expert, or because, let’s face it, not every small business has the capacity to operate as an online retailer, let alone compete with the likes of Figleaves and Debenhams.

Maison Triumph, Covent Garden

It’s been a long while since I was last fitted, so when Triumph Lingerie invited me down to their pop up shop in covent garden for a fitting, I simply had to oblige. Never one to turn down a trip to London (which I turned into a bit of a weekender and stayed with the lovely George of Fuller Figure Fuller Bust), but I’ve always particularly loved the Leicester Square/Covent Garden/Soho part of town, especially when the sun is shining. There’s just such a buzz about the place, and an infectious atmosphere of creativity, culture and charm.

Moda: Lingerie Trend Report Autumn/Winter 2014

Moda time is one of my favourite times of year. There’s nothing I love more than popping around the stalls and seeing what my favourite brands have to offer in the coming seasons – or even better – finding a new favourite brand to drool over! This year was no different, with a fair few ‘must haves’ from the likes of Gossard, Tutti Rouge, Freya, Panache and more. Warning: this season is not for the shy – I’ve put together a summary of some of the trends I spotted weaving their way through each of the collections, with neon bright shades, oriental, strong colours and bold florals making a strong statement.

All Undone Launch Party

All Undone DiDi and Lola Sets

It’s pretty safe to say, that it’s not that often that Becky and I get REALLY excited about the launch of a new lingerie brand. It goes without saying (you only need to pop over to Becky’s Twitter page for about five seconds to prove it), we’re really rather excited about All Undone. Think all-Christmasses-at-once excited.