#LFW Catwalk Edit

chelsea old town hall

On Tuesday I was invited along to the Old Town Hall in Chelsea for Calico PR’s Catwalk Edit, where they showcased the brands they represent’s latest collections and gave both brands, press and PRs a chance to network and introduce themselves. I had a thoroughly enjoyable day, enjoyed seeing some old faces and some new, but best of all made some pretty exciting brand discoveries for both regular and fuller cup.

Triumph #MagicWire Press Launch

Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable. So, what’s it all about?

IIYC & Triumph Bra Club Now Fully Booked! #triumphbraclub

Triumph Amourette, Maison Triumph

I just wanted to write a quick post to update you guys on the IIYC & Triumph Bra Club meet and greet event I’ve been planning with Triumph International on Monday the 9th of June, and I’m stunned to announce that this event in now fully booked. I truly wasn’t expecting for there to be such an amazing response to this, and it’s incredible to have your love and support. I’m so thrilled and excited to meet you all in 12 days’ time.

IIYC & Triumph Bra Club – 9th June 2014

Triumph Stand up for Fit

After being kindly invited to attend the gorgeous Triumph popup shop in Covent Garden for a bra fitting, the brand and I have knocked our heads together and decided to host a fitting event for all Invest in Your Chest readers to come along, get fitted and try some Triumph lingerie for themselves. Any IIYC readers who can pop along (as well as hanging out with me and a handful of other bloggers) will receive a complimentary fitting and a free set of their choice in their new size. If that’s not a good excuse to get re-fitted I don’t know what is!

Moda: Lingerie Trend Report Autumn/Winter 2014

Moda time is one of my favourite times of year. There’s nothing I love more than popping around the stalls and seeing what my favourite brands have to offer in the coming seasons – or even better – finding a new favourite brand to drool over! This year was no different, with a fair few ‘must haves’ from the likes of Gossard, Tutti Rouge, Freya, Panache and more. Warning: this season is not for the shy – I’ve put together a summary of some of the trends I spotted weaving their way through each of the collections, with neon bright shades, oriental, strong colours and bold florals making a strong statement.

All Undone Launch Party

All Undone DiDi and Lola Sets

It’s pretty safe to say, that it’s not that often that Becky and I get REALLY excited about the launch of a new lingerie brand. It goes without saying (you only need to pop over to Becky’s Twitter page for about five seconds to prove it), we’re really rather excited about All Undone. Think all-Christmasses-at-once excited.

My Curves and Me

I’m sure that most people reading this will agree that D+ lingerie is often an expense that gets pushed to the back of the queue of priorities. Whilst I’m up for splashing out on gorgeous new-season lingerie and falling in love with the latest collections, the fact is that if I need to replace my basics and I’ve just been bankrupted by an MOT, I’m going to shop around. It’s websites like My Curves and Me which come into play at times like this. Actually, let’s face it – we all love bargain, even on pay day! When I can purchase a bundle of gorgeous matching sets for a guilt-free fraction of the RRP, who’s complaining? Here’s some of the gorgeous sets you can get your hands on at the moment: The Masquerade Amor:

The Four Sides of Star in a Bra

siab1

Star in a Bra is a competition that I’ve followed since the beginning – I remember back when Lauren Colfer and Laura Butler stormed their year’s competitions and showed us all how it was done. I’ve been everything from a spectating fellow Curvy Kate fan, to a rejected entrant, to a top 30 finalist to a judge. So I think it’s safe to say I’ve seen the competition from every possible angle. It seems crazy that it’s been three years now since I entered and didn’t get through, two since I made the top 30, and a year since I was helping whittle down the favourites into just 30 girls from a list of hundreds of beauties.