The Search for the Best Sports Bra

For many people, sports bras are missing from their underwear drawer since they’re often (always) not that pretty to look at and not seen to be an essential item. I can understand this reasoning – why invest in the latest sports bra technology when you could get some pretty frillies instead?

Article in the Daily Express 28th Sept 2011

Well since I started ‘exercising’ *shudders* I’ve really noticed a difference since I started wearing sports bras. I’ve never been much of a ‘sports girl’ – which I can hand-on-heart say is at least partially down to being ill equipped. Continue reading “The Search for the Best Sports Bra”

M&S ‘lingerie to suit your skin tone’ app

M&S suggest lingerie to suit your skin tone

British high street giant Marks and Spencer have introduced a ‘lingerie to suit your skin tone’ application on their website which suggests lingerie to suit different skin tones. Whilst this is something you can notice ‘oh that really suits her skin tone’ – I can’t say it is ever something which crosses my mind as I purchase in the same way as clothing. Continue reading “M&S ‘lingerie to suit your skin tone’ app”

M&S’s moment of madness as they launch ‘Mad Men’ style bra

Marks & Spencer have never been particularly well known on Invest in your Chest for their fitting… they got one of the lowest scores in my High Street Fitting Challenge, however this is perhaps an all-new low for the high street giant.

If the model of the campaign has extra room (perhaps a handy storage solution?) does this not highlight a bad fit?

Continue reading “M&S’s moment of madness as they launch ‘Mad Men’ style bra”

High Street Fitting Challenge

I was recently asked by a popular on-line bra shop to perform an undercover mission to challenge the fitting services of high-street shops and department stores. Below I have given a brief review of my experience, naming and shaming companies (because hey, I can!) and describing my experience in my cross-section experiment. Please feel free to share your own experience after reading mine; and take a moment to invest time, effort and… to a certain extent; money into your assets. Continue reading “High Street Fitting Challenge”