Moda time is one of my favourite times of year. There’s nothing I love more than popping around the stalls and seeing what my favourite brands have to offer in the coming seasons – or even better – finding a new favourite brand to drool over! This year was no different, with a fair few ‘must haves’ from the likes of Gossard, Tutti Rouge, Freya, Panache and more. Warning: this season is not for the shy – I’ve put together a summary of some of the trends I spotted weaving their way through each of the collections, with neon bright shades, oriental, strong colours and bold florals making a strong statement.
I have to say, with weather like we’re having in the UK at the moment (and long may it continue, pretty please!) I have to admit that most days I’ve rarely been out of a bikini, whether I’ve been on the beach or in the office. When you’re a bit, ahem, hot and sweaty, there’s no bra that feels quite as comfortable as a bikini, and since mine rarely get an airing, I’ve been using any excuse to actually wear them for a change! Not only this, I’ve also seen this as a pretty stellar excuse to get my hands on some more – and the Curvy Kate Horizon Halterneck bikini was one of the sets at the top of my list.
Before you all have a heart attack – yes I am posting my fourth review of the week: the Freya Holly Dolly. After being a bit MIA for the past few months (sorry about that!) I’m finally back on this blogging malarky, and I’m sure you can imagine I’ve got quite a backlog of products to review for you guys. This Spring/Summer has been so strong in the full-bust-lingerie world, so I’ve picked up loads of things that I simply couldn’t resist – and here is one of them!
When I clocked this style back in August at the Moda trade show, it’s not one that immediately rocked my socks. Sure, it’s hella pretty, with a gorgeous ‘floriental’ print, but with all the bright colours and kitsch prints that go hand in hand with Freya’s Spring/Summer 2013 collection, the Babes in The Wood range was a little lost amongst the noise.
It seems like such a long time since I did a bra review, so I’m really excited to share with you one of the sets that I have been most excited about over the past few months: Freya’s ‘Secret Garden’. Set to me by the glorious Mish Online, it wasn’t one of my personal choices from their website (the site is jam-packed with a great collection from all IIYC’s favourite brands!), and was sent when another set sold out. I am now so glad that happened, as I’ve worn this set to death over Spring so far.
I’m a sucker for a campaign which combines two of my dearest loves: lingerie and music, so when the lovely guys and gays at Freya Lingerie announced their romantic Freya Heartbeats campaign, I fell for it hook, line and sinker. Their latest interactive campaign, (this is quite a year for Freya’s fun competitions, no?) encourages users to submit their couple’s love song to the Freya Heartbeats playlist on Spotify.
It goes without saying that with Valentine’s Day just a few weeks away (that’s right, you heard it here first guys and gals!) I simply couldn’t resist throwing one of these together. If I had an unlimited amount of lingerie budget and/or a boyfriend who was willing to fill (read: overspill) my drawers with new frillies, these would be my choices. I don’t think you need to be sucked into the idea that for Valentine’s Day you need to be buying red nylon lace or crotchless knickers from Ann Summers; sexy can still be pretty and wearable. Something that she can wear year-round. A REVELATION! Bring on the retail therapy without the spending!
Contrary Kiwi’s Emma is a real inspiration to me as her blog so completely her own, and she injects so much of her lifestyle and personality into it (something I’m really keen to work on for Invest In Your Chest!). She’s got some great ‘outfit of the days’ which show off her wicked individual style, and sh shares her bra fitting woes, tips and tricks with with her funny, sensitive, raw and honest posts. I particularly love (and identify with!) her post on the philosophy of using Photoshop.
US lingerie retailer Bare Necessities hosted their first UStream bra webinar which aimed to teach women how to fit themselves from home, and educate them about the signs of a good fitting bra. Whilst it felt a little like an Eveden commercial (I can’t think of a single brand mentioned other than Freya, Fantasie, Elomi and Huit – all brands which fall under the Eveden Group), I felt it was a pretty sound explanation of not only how to reach your ‘correct’ bra size but also the whys and wherefores of what makes something a good fit.
It’s no secret that I struggle a little with the Freya Deco as I’m unfortunately in the ‘wide set, lower fullness’ category, which is notoriously the boob shape nemesis of the Deco. The Freya Deco, however is a much-loved lingerie staple for thousands, and I have a fair few friends whose lingerie collection consists of nothing BUT the Deco in multiple colours.