If you don’t follow Becky or I on social media, you will have missed out on our Instagram preview of Scantilly, a raunchy new release from the same guys and gals behind Curvy Kate. Poor you! We were treated to the exclusive preview at Moda Exhibition, and I’m pretty confident in saying that I can’t be the only bigger-boobed lady who is excited by the launch of this new brand. The ‘every day’ lingerie market has really exploded in the past five years from something that caters to a huge chunk of women looking for pretty everyday bras which don’t make yo feel like you’ve raided your granny’s top drawer.
Just when you thought our onslaught of Parfait love was over, we’ve got a first-glimpse look at their up-and-coming Autumn Winter range for 2015! Our creative adaption of the look and feel of the Parfait by Affinitas campaign imagery continued and evolved into AW15. The hair was amped up and the makeup was a little darker, but the same grown-up and seductive feel was carried through into the next season. We wanted to make sure that the brand stood out from the noise and made a statement with this sultry attitude which is seriously lacking in the full bust lingerie world.
Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas. That is, unless you have a lingerie photoshoot to go to. If I had this agenda every winter morning I’d be springing out of bed and into the wintery wilderness like a jack-in-a-box. Who needs fluffy pyjamas and cosy surroundings when you could be in a elegantly dishevelled photography studio in North London surrounded by bras, models and endless cups of tea?
Image source: pichost.me Lingerie gifts have gone hand in hand with Valentine’s Day for as long as I can remember, as couples (and singletons for that matter!) indulge in the theatre of a ‘sexy’ lingerie set. Whereas I’m all for adopting this ‘on the daily’ if that’s your bag, but I do still, admittedly, still love looking around at the collections that are released in the lead up to this time of year as companies target the ‘gifting’ season. of Christmas and V-day. I decided to indulge myself and put some of my top picks in a blog post, as my bank account is bare and I’m unable to indulge in any other way. It’s like the blogger’s equivalent of ‘bagging‘. So what would I like to receive on the 14th of February this year?
Last month I was lucky enough to be invited to one of the hottest UK lingerie events: The Cosmopolitan Lingerie Show. This was the first year I’d ever been to the event, and after keenly following blog posts and social media after the event for quite a few years now, it was amazing to be there and wrapped up in this super-glam celebration of lingerie.
I’ve been of the opinion, until now, that Pour Moi were the best thing since sliced bread, and without doubt my favourite inexpensive full cup lingerie brand. I wouldn’t say that this isn’t completely the case, but my love has been dinted by the Promise – it simply didn’t, ahem, live up to the ‘promise’ of other Pour Moi bras I’ve tried.
Cleo are, for me, a pretty failsafe brand and I tend to find that most of their items fit me pretty well (with quite a few achieving pretty impressive scores in their reviews!). It wasn’t until Cleo’s Meg got a pretty lacklustre 7/10 that I started to doubt in Cleo’s flawlessness. I was especially disappointed as the Meg style became the base for many beautiful colourways – often some of my favourite styles from each Cleo collection.
Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable. So, what’s it all about?