IIYC x Parfait by Affinitas Spring: Our Creative Collaboration

Look book

It might still be too cold to be thinking about florals and bra straps on show, but the world of lingerie waits for no one; my 300 denier tights are still going strong, but Spring/Summer collections are just around the corner. Who cares about Christmas, it’s the most wonderful time of the year.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot


Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas.

All I Want for Valentine’s Day

Image source: pichost.me Lingerie gifts have gone hand in hand with Valentine’s Day for as long as I can remember, as couples (and singletons for that matter!) indulge in the theatre of a ‘sexy’ lingerie set.

Lingerie in the FROW: The Cosmo Lingerie Show

Last month I was lucky enough to be invited to one of the hottest UK lingerie events: The Cosmopolitan Lingerie Show. This was the first year I’d ever been to the event, and after keenly following blog posts and social media after the event for quite a few years now, it was amazing to be there and wrapped up in this super-glam celebration of lingerie.

Pour Moi Promise Non Padded: Bra Review

I’ve been of the opinion, until now, that Pour Moi were the best thing since sliced bread, and without doubt my favourite inexpensive full cup lingerie brand. I wouldn’t say that this isn’t completely the case, but my love has been dinted by the Promise – it simply didn’t, ahem, live up to the ‘promise’ of other Pour Moi bras I’ve tried.

Cleo Lily Balconette: Bra Review

Cleo are, for me, a pretty failsafe brand and I tend to find that most of their items fit me pretty well (with quite a few achieving pretty impressive scores in their reviews!). It wasn’t until Cleo’s Meg got a pretty lacklustre 7/10 that I started to doubt in Cleo’s flawlessness. I was especially disappointed as the Meg style became the base for many beautiful colourways – often some of my favourite styles from each Cleo collection.

Triumph #MagicWire Press Launch

Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation.

Pour Moi Geometric Bra in Spearmint: Bra Review

Pour Moi Spearmint Geometric

I have recently gotten really tired of ALL my bras, so have been on a huge spending spree to give my lingerie drawer a bit of a refresh. Living in Bournemouth, there’s not much choice when it comes to bras in my size, and even less of a choice of reputable fitting outlets.

Freya Tropics: Bra Review

Hello dear readers – you may be surprised to see that today’s post is a bra review, after what seems like forever since I posted my last one. Thankfully, it’s a good’un and one of the nicest bras I’ve seen from Freya Lingerie in quite a while – in the form of Freya Tropics. I roped in a pal to help me with this one as she has recently changed bra size and is somewhat of a Freya Deco junkie so I wanted to help her try something else.