Behind the Scenes at The IIYC Parfait by Affinitas Shoot

Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas.

Lingerie in the FROW: The Cosmo Lingerie Show

Last month I was lucky enough to be invited to one of the hottest UK lingerie events: The Cosmopolitan Lingerie Show. This was the first year I’d ever been to the event, and after keenly following blog posts and social media after the event for quite a few years now, it was amazing to be  Read More

#LFW Catwalk Edit

On Tuesday I was invited along to the Old Town Hall in Chelsea for Calico PR’s Catwalk Edit, where they showcased the brands they represent’s latest collections and gave both brands, press and PRs a chance to network and introduce themselves. I had a thoroughly enjoyable day, enjoyed seeing some old faces and some new,  Read More

Triumph #MagicWire Press Launch

Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation.

Triumph Bra Club: Meeting Readers and Chatting about all things Bras!

Last week I was lucky enough to be invited to host a reader meet and greet at the Triumph pop up shop, Maison Triumph, in Covent Garden, Central London.

IIYC & Triumph Bra Club Now Fully Booked! #triumphbraclub

I just wanted to write a quick post to update you guys on the IIYC & Triumph Bra Club meet and greet event I’ve been planning with Triumph International on Monday the 9th of June, and I’m stunned to announce that this event in now fully booked. I truly wasn’t expecting for there to be  Read More

IIYC & Triumph Bra Club – 9th June 2014

After being kindly invited to attend the gorgeous Triumph popup shop in Covent Garden for a bra fitting, the brand and I have knocked our heads together and decided to host a fitting event for all Invest in Your Chest readers to come along, get fitted and try some Triumph lingerie for themselves.

Maison Triumph, Covent Garden

It’s been a long while since I was last fitted, so when Triumph Lingerie invited me down to their pop up shop in covent garden for a fitting, I simply had to oblige.

Parfait by Affinitas AW13 Preview at Moda Exhibition

Next in what seems to be fast becoming a mini series dedicated to my Autumn/Winter 2013 wishlist, let me take you though some of my favourites from Parfait by Affinitas.

Curvy Kate AW13 Preview at Moda Exhibition

Whilst we’re on the subject of Moda Exhibitions, let me share with you another brand which I feel have a great season ahead of them – and that’s good old faithfuls, Curvy Kate. Again, since their awesome YouTube video¬†(anyone seeing a theme lately of these sneak preview videos popping up everywhere?!), this Autumn/Winter collection has  Read More