Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable. So, what’s it all about?
I just wanted to write a quick post to update you guys on the IIYC & Triumph Bra Club meet and greet event I’ve been planning with Triumph International on Monday the 9th of June, and I’m stunned to announce that this event in now fully booked. I truly wasn’t expecting for there to be such an amazing response to this, and it’s incredible to have your love and support. I’m so thrilled and excited to meet you all in 12 days’ time.
After being kindly invited to attend the gorgeous Triumph popup shop in Covent Garden for a bra fitting, the brand and I have knocked our heads together and decided to host a fitting event for all Invest in Your Chest readers to come along, get fitted and try some Triumph lingerie for themselves. Any IIYC readers who can pop along (as well as hanging out with me and a handful of other bloggers) will receive a complimentary fitting and a free set of their choice in their new size. If that’s not a good excuse to get re-fitted I don’t know what is!
It’s been a long while since I was last fitted, so when Triumph Lingerie invited me down to their pop up shop in covent garden for a fitting, I simply had to oblige. Never one to turn down a trip to London (which I turned into a bit of a weekender and stayed with the lovely George of Fuller Figure Fuller Bust), but I’ve always particularly loved the Leicester Square/Covent Garden/Soho part of town, especially when the sun is shining. There’s just such a buzz about the place, and an infectious atmosphere of creativity, culture and charm.
Whilst we’re on the subject of Moda Exhibitions, let me share with you another brand which I feel have a great season ahead of them – and that’s good old faithfuls, Curvy Kate. Again, since their awesome YouTube video (anyone seeing a theme lately of these sneak preview videos popping up everywhere?!), this Autumn/Winter collection has gotten Becky and I rather excited. Plus, can I just take a moment to stress the excitement at the thought of a babydoll up to a K cup!?
‘Betty’ in red Back in February (and yes, I realise it’s now May… I’ve been a bad, bad blogger!!) Becky and I attended the Moda Exhibition in Birmingham for the fifth time. It’s always one of the highlights of the UK lingerie calendar for me, as it’s a chance to catch up with some friendly faces and see what all my old favourite brands will have on offer in their next season’s collection – plus it’s a great chance to find new brands, too!
Star in a Bra is a competition that I’ve followed since the beginning – I remember back when Lauren Colfer and Laura Butler stormed their year’s competitions and showed us all how it was done. I’ve been everything from a spectating fellow Curvy Kate fan, to a rejected entrant, to a top 30 finalist to a judge. So I think it’s safe to say I’ve seen the competition from every possible angle. It seems crazy that it’s been three years now since I entered and didn’t get through, two since I made the top 30, and a year since I was helping whittle down the favourites into just 30 girls from a list of hundreds of beauties.
Pure London is an entirely different show to the larger (as far as lingerie goes!) behemoth that is Moda, but the smaller, intimate feel gives it an a more intimate and independents-focussed vibe. As far as full bust brands go there weren’t many, so we spent some good quality time with some old favourites as well as being introduced to some new ones!