#LFW Catwalk Edit

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On Tuesday I was invited along to the Old Town Hall in Chelsea for Calico PR’s Catwalk Edit, where they showcased the brands they represent’s latest collections and gave both brands, press and PRs a chance to network and introduce themselves. I had a thoroughly enjoyable day, enjoyed seeing some old faces and some new, but best of all made some pretty exciting brand discoveries for both regular and fuller cup.

Triumph #MagicWire Press Launch

Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable. So, what’s it all about?

IIYC & Triumph Bra Club Now Fully Booked! #triumphbraclub

Triumph Amourette, Maison Triumph

I just wanted to write a quick post to update you guys on the IIYC & Triumph Bra Club meet and greet event I’ve been planning with Triumph International on Monday the 9th of June, and I’m stunned to announce that this event in now fully booked. I truly wasn’t expecting for there to be such an amazing response to this, and it’s incredible to have your love and support. I’m so thrilled and excited to meet you all in 12 days’ time.

IIYC & Triumph Bra Club – 9th June 2014

Triumph Stand up for Fit

After being kindly invited to attend the gorgeous Triumph popup shop in Covent Garden for a bra fitting, the brand and I have knocked our heads together and decided to host a fitting event for all Invest in Your Chest readers to come along, get fitted and try some Triumph lingerie for themselves. Any IIYC readers who can pop along (as well as hanging out with me and a handful of other bloggers) will receive a complimentary fitting and a free set of their choice in their new size. If that’s not a good excuse to get re-fitted I don’t know what is!

Maison Triumph, Covent Garden

It’s been a long while since I was last fitted, so when Triumph Lingerie invited me down to their pop up shop in covent garden for a fitting, I simply had to oblige. Never one to turn down a trip to London (which I turned into a bit of a weekender and stayed with the lovely George of Fuller Figure Fuller Bust), but I’ve always particularly loved the Leicester Square/Covent Garden/Soho part of town, especially when the sun is shining. There’s just such a buzz about the place, and an infectious atmosphere of creativity, culture and charm.

Parfait by Affinitas AW13 Preview at Moda Exhibition

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Next in what seems to be fast becoming a mini series dedicated to my Autumn/Winter 2013 wishlist, let me take you though some of my favourites from Parfait by Affinitas.

Curvy Kate AW13 Preview at Moda Exhibition

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Whilst we’re on the subject of Moda Exhibitions, let me share with you another brand which I feel have a great season ahead of them – and that’s good old faithfuls, Curvy Kate. Again, since their awesome YouTube video (anyone seeing a theme lately of these sneak preview videos popping up everywhere?!), this Autumn/Winter collection has gotten Becky and I rather excited. Plus, can I just take a moment to stress the excitement at the thought of a babydoll up to a K cup!?

Tutti Rouge AW13 Preview at Moda Exhibition

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 ‘Betty’ in red Back in February (and yes, I realise it’s now May… I’ve been a bad, bad blogger!!) Becky and I attended the Moda Exhibition in Birmingham for the fifth time. It’s always one of the highlights of the UK lingerie calendar for me, as it’s a chance to catch up with some friendly faces and see what all my old favourite brands will have on offer in their next season’s collection – plus it’s a great chance to find new brands, too!

The Four Sides of Star in a Bra

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Star in a Bra is a competition that I’ve followed since the beginning – I remember back when Lauren Colfer and Laura Butler stormed their year’s competitions and showed us all how it was done. I’ve been everything from a spectating fellow Curvy Kate fan, to a rejected entrant, to a top 30 finalist to a judge. So I think it’s safe to say I’ve seen the competition from every possible angle. It seems crazy that it’s been three years now since I entered and didn’t get through, two since I made the top 30, and a year since I was helping whittle down the favourites into just 30 girls from a list of hundreds of beauties.