Top high-street department store Debenhams have had a sudden influx of 28 bands on their website.
The chain have also started stocking Invest In Your Chest favourites Curvy Kate. This is fantastic news as the brand will hopefully become more of a household name and will eventually be available in more ‘bricks and mortar’ locations. The site stocks the Lottie, the Portia and the Emily which are some of CK’s more ‘safe’ styles, however Debenhams will surely open the floodgates for Curvy Kate fans to explore what else there is on offer.
Even so it’s really brightened up my frosty winter morning to see so many bras for sale in my size, and crucially – companies recognising the need for them. Other brands being featured include the brilliant Freya, Panache and Cleo by Panache… including Cleo’s fantastic LONG-LINE bra in a 28 band! Unheard of!
This is a huge and vital step towards smaller back sizes being made more ‘mainstream’; so how about moving this into the stores soon? pretty please?
Here’s to more brands following suit!