Scantilly AW15 Preview: “Curvy Kate’s Naughtier Friend”

If you don’t follow Becky or I on social media, you will have missed out on our Instagram preview of Scantilly, a raunchy new release from the same guys and gals behind Curvy Kate. Poor you! We were treated to the exclusive preview at Moda Exhibition, and I’m pretty confident in saying that I can’t be the only bigger-boobed lady who is excited by the launch of this new brand. The ‘every day’ lingerie market has really exploded in the past five years from something that caters to a huge chunk of women looking for pretty everyday bras which don’t make yo feel like you’ve raided your granny’s top drawer.

Parfait by Affinitas Exclusive Preview of Autumn/Winter 2015

Just when you thought our onslaught of Parfait love was over, we’ve got a first-glimpse look at their up-and-coming Autumn Winter range for 2015! Our creative adaption of the look and feel of the Parfait by Affinitas campaign imagery continued and evolved into AW15. The hair was amped up and the makeup was a little darker, but the same grown-up and seductive feel was carried through into the next season. We wanted to make sure that the brand stood out from the noise and made a statement with this sultry attitude which is seriously lacking in the full bust lingerie world.

Behind the Scenes at The IIYC Parfait by Affinitas Shoot

iiyc-parfait-affinitas-photoshoot-model-pose

Just imagine; it’s 6am, and you’re waking up on a freezing December morning – you can see your own breath in the room and the thought of leaving your duvet seems about as appealing as swimming with piranhas. That is, unless you have a lingerie photoshoot to go to. If I had this agenda every winter morning I’d be springing out of bed and into the wintery wilderness like a jack-in-a-box. Who needs fluffy pyjamas and cosy surroundings when you could be in a elegantly dishevelled photography studio in North London surrounded by bras, models and endless cups of tea?

All I Want for Valentine’s Day

Image source: pichost.me Lingerie gifts have gone hand in hand with Valentine’s Day for as long as I can remember, as couples (and singletons for that matter!) indulge in the theatre of a ‘sexy’ lingerie set. Whereas I’m all for adopting this ‘on the daily’ if that’s your bag, but I do still, admittedly, still love looking around at the collections that are released in the lead up to this time of year as companies target the ‘gifting’ season. of Christmas and V-day. I decided to indulge myself and put some of my top picks in a blog post, as my bank account is bare and I’m unable to indulge in any other way. It’s like the blogger’s equivalent of ‘bagging‘. So what would I like to receive on the 14th of February this year?

Blog Birthday Comp: Join Me @ The UKLA #IIYCisFour

IIYC turns the grand old age of four this month, and to celebrate I’ve teamed up with the guys at the UK Lingerie Awards and Travelodge UK to offer one lucky reader the most amazing prize. I’m giving away a ticket to the highly-coveted UK Lingerie Awards, the flashest, most celebrated, most glamorous event in the lingerie industry calendar. The only catch? You’ll be going along with yours truly.

Lingerie in the FROW: The Cosmo Lingerie Show

Last month I was lucky enough to be invited to one of the hottest UK lingerie events: The Cosmopolitan Lingerie Show. This was the first year I’d ever been to the event, and after keenly following blog posts and social media after the event for quite a few years now, it was amazing to be there and wrapped up in this super-glam celebration of lingerie.

Triumph Magic Wire: Bra Review

triumph magic wire review

You may remember my blog post from a few weeks ago when I was invited along to Triumph’s press launch of their new innovative non-wired bra: Magic Wire. Well it’s been a little while now and I’ve been wearing this baby in order to test it out for you guys, and I feel like I’m finally ready to give my two cents.

Pour Moi Promise Non Padded: Bra Review

I’ve been of the opinion, until now, that Pour Moi were the best thing since sliced bread, and without doubt my favourite inexpensive full cup lingerie brand. I wouldn’t say that this isn’t completely the case, but my love has been dinted by the Promise – it simply didn’t, ahem, live up to the ‘promise’ of other Pour Moi bras I’ve tried.

The Beginner’s Guide to Bra Shapes

bra styles shapes

With so many different styles and buzzwords in the lingerie world, it’s unsurprising that it can become pretty confusing when you’re shopping for bras. Trying to find that perfect bra can be a horribly tiring ordeal, I’m sure I’m not the only one who has spent what feels like forever scouring department stores and lingerie shops searching for something in your size, let alone something that suits your shape and fits well AND is pretty, too.

Panache Porcelain Viva: Bra Review

I have to admit it, this bra has a special place in my heart since the first time I tried it was when I packed it into my suitcase when I went to Japan for three weeks back in 2012. Now I can’t even look at a Porcelain Viva without it reminding me of the amazing time I had amongst the cherry blossoms, and since it was one of three bras that I took with me on the trip (and I wore it on both the journey out and the return journey on the plane – that’s a total of around 30 hours flight time folks!), I became very much aware of all this bra’s pros and cons during that time. When it came to trying the bra a second time around (I have to admit I’m being brave and trying to tap my way into moulded and tshirt bras – any regular reader will recognise that this is a bit of a problem area for me!) I found my experience to be pretty much the same, and it isn’t all cherry blossoms and cat cafés! I love how the bra is subtle, yet plain, all at the same time. The version I had before was plain black, but even so the subtle stripe fabric and lace strip along the tops of the cups, makes the bra cute enough to be considered a prettier, more fashion-conscious version of its more basic sister, Porcelain. This charcoal grey and pink colour-way is … Continue reading…