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I started this blog on 18th October 2010 in response to the awful bra-fitting service I received on the high street. It seemed that wherever you went the sizes would be miles apart and the fit never correlated. After taking a revolutionary trip to Bravissimo I wanted to share the feeling I experienced from a correct-fitting bra. You’ve probably heard it said before, but it really and truly does change your life!

This blog is predominantly about lingerie – particularly for those of you with problem sizes, small backs and bigger cup sizes. This is my attempt to make choosing your purchases a little easier as I know finding the perfect bra can feel a bit like an uphill climb with a ball and chain.

Invest In Your Chest is a 100% independent site, but I sometimes receive PR samples for reviews. These will be clearly identified – otherwise all products you see in my reviews I will have bought with my hard-earned £. Either way my opinion will be completely honest and unbiased.

Thanks for stopping by and I hope you enjoy!

Cheryl x


  1. Victoria Carlson says:

    I could not be happier I found your website! I am a curvy chested girl from new york and no where even close to me has this much information, much less openness about large breasts. I love my body but I don’t hangout with many other curvy girls so this website has been support for me too (no pun intended). Thank you so much!

  2. Heya, I randomly stumbled upon your blog and I think you’re awesome! Its great to see girls with real curves looking amazing and you’ve made me want to go out and buy an excessive amount of bras! x

  3. My God, you’re absolutely stunning. Literally one of the most beautiful women I have ever seen.

  4. Annabell Webb says:

    I wondered if you have ever been fitted at rigby and peller?

  5. I have been an avid reader of your blog for a few months now and love it. I couldn’t be happier to have discovered your blog and a network of young women who are promoting the importance of a well-fitting bra. I’m constantly preaching to my friends about the benefits and that an H cup isn’t actually that big, its all down to the relationship between the band/cup volume! And your informative news about new bras makes me all the more addicted to them!! Im in the process of setting up a blog myself and looking to go into lingerie marketing/PR once I graduate. Thanks!! Rosie x

  6. Great blog! Thank you. I would love love love any tips on maternity bras? I’m currently (approx) a 30L… Which I don’t think exists… Any advice would be a godsend.

    Thanks again, your blog is awesome, and good on you for doing,it.

    Nat in Aus x

    • Hi Nat, I can’t think of anything off the top of my head, but I’ll do an ask around and see what I can find… x

      • problem solved (i hope) – ewa michalak make to order. so i have a 30L materinity bra on the way… fingers crossed it fits as not long til the baby comes!
        thanks again for yor blog

        • Hi Nat, I was just about to let you know what the girls on Facebook said, all suggested Ewa Michalak, too! Please let me know how you get on. x

  7. Dawn Costen says:

    I stumbled across your blog after someone on my twitter friends list shared a competition you are running at the moment (Brastop) and I have to say that I did laugh when I read your about me with you referring to underwear as Under-crackers – this is my favourite way to refer to underwear although the kids do look at me like I am slightly nuts when I call them that! Looking forward to reading through your blog properly as I have ALWAYS had trouble finding bras that fit properly!

  8. I love the diagrams of the different breast types. I was hoping that your site would let me select of couple of these types and it would give me a list of brand names that are best for my breast type. So, I guess I don’t understand how this site works. Would you please explain.

  9. Jessica says:

    I love your blog! Like many others, it inspired me to go for a proper fitting and went down 2 back sizes and a cup size up!! Wearing a properly fitted bra has increased my confidence by bucketloads as clothes actually fit better – though will eternally have the problem of buying 1/2 sizes up to accommodate my boobs! Like you, I hope that they will soon make a larger range of prettier bras in smaller backsizes and bigger cups.

  10. Will most definitely be using this site. So glad I found it. I am 21 and have 34GG (only getting bigger….) and buying affordable, fitting bras is the death of me! Thanks so much for taking the time to blog.


  1. […] by Cheryl. See her review of the Victoria’s Secret Bond Street store at Invest in Your […]

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